Agra Ki Awaz @ 90.4 FM

Contact Person: Mrs. Pooja Saxena

Broadcasting Language: Hindi and English 

Genesis: Established in 2010, CR 90.4 Agra ki Awaz is a dynamic, autonomous, and non-commercial medium that serves the community and is a symbol of pride for its parent organisation, Dr. Bhimrao Ambedkar University. Its programmes reflect the hopes, aspirations, problems, and concerns of the community. The radio also draws on student and local talent’s entertainment. Through various projects and intervention strategies, it creates a path-breaking impact in its target community.

Thematic Focus: The primary focus of Agra ki Awaz is to entertain, educate and empower the community through programmes that touch upon areas like health, education, development, and awareness. The CRS also promotes gender equality and social harmony through initiatives. 

Sustainable Development Goals: Agra Ki Awaz focuses primarily on the following SDGs:

SDG 3: Good Health & Wellbeing

SDG 4: Quality Education

SDG 8: Decent Work and Economic Growth

SDG 15: Life on Land

SDG 16: Peace Justice and Strong Institution

SDG 17: Partnership for Goals  

Primetime Programmes: The primetime programmes of Agra ki Awaz are Carrier.Com, Health is Wealth, and Jagruk Baniye. Career.com provides students with information on higher education, courses, facilities, and job opportunities. Health is Wealth focuses on health awareness, treatment, and government facilities, with support from local administrative and health departments. It also collaborates with UNICEF and WHO officials to break myths and motivate communities. Jagruk Baniye discusses government schemes that could potentially benefit the community members but are not fully utilised due to lack of awareness.

Innovations in format or any other way: Agra ki Awaz successfully employs telecasting and narrowcasting in addition to broadcasting. When the COVID 19 pandemic hit the country, the CRS decided to broadcast special bytes, interviews, talks, campaigns, and even panel discussions on its social media accounts. These initiatives have helped in reaching out to the remotest pockets in the community, and also helped the CRS to expand its listenership.

Core Team: There are 3 CRMC members and three more members in the core team of Agra ki Awaz. The CRMC members are the Vice-Chancellor, Registrar, and Finance Officer. The other members include the Radio Director, Programme Executive, and Engineering Assistant. The CRS also invites community members and members from NSS, NCC, the Pharmacy department, and Home Science and school students to be active volunteers in contributing to programmes. 

Major Projects Undertaken: Agra ki Awaz has been a part of several major projects including awareness camps on mental and physical health, vaccination drives, road safety, and government schemes. The CRS has collaborated with organisations like UNICEF, IED, MSME, CRA, State TB Demonstration Centre, and local health department and administration. 

Sustainable Strategies: Agra ki Awaz is supported financially and technically by the parent organisation. The CRS donates sixty percent of the revenue created through collaborative projects towards the student welfare of the university. 

Number of listeners and Potential Outreach: The CRS covers the city of Agra within its broadcast limit and has an outreach potential of 23,68,000 people.

Major Concerns in the Community: The community members need to be educated regarding public welfare policies and schemes launched by the government to improve their living conditions. Lack of hygiene and sanitation facilities and the need for better education and health infrastructure are also concerns in the community.