Brajvani @ 89.6MHz

Contact Person:  Mr. Sanjeev Singh

 Broadcast Languages: Hindi and English

Genesis: In the year 2022, Sant Ramkrishan Kanya Mahavidhyalaya founded Radio Brajvani. The CRS was established with the intention of ensuring that every individual in the target community possesses the skills necessary to be a change agent for the benefit of themselves, their families, and the community as a whole. The CRS started out with just three staff members, and currently, has a dedicated team of eleven. 

Thematic Focus: Radio Brajvani’s primary areas of intervention have been in the fields of skill development, cyber law, women’s and children’s health, fundamental rights, education, tourism, the environment, culture, and societal issues. 

Sustainable Development Goals: Brajvani broadly focuses on and aspires to achieve the following SDGs: 

SDG 3: Good Health and Well-Being 

SDG 4: Quality Education

SDG 8: Decent Work and Economic Growth 

SDG 11: Sustainable Cities and Communities.  

Primetime Programmes: The CRS’ primetime programming includes Live Agra, Radio Doctor, and Nari Tu Narayani. Women’s rights, their participation in societal roles, and other issues like establishing a reputation for oneself are the main subjects of Nari Tu Narayani. The Live Agra programme for youth focuses on career, education, skill career, startup, and the youth’s contribution to society as its main objectives. Enhancing community health is a major focus of the health programme Radio Doctor. The purpose of this programme is to engage with medical professionals and inform the audience about various illnesses, how to prevent them, as well as how to maintain optimal wellness through yoga and naturopathy. 

Innovations in format or any other way: In order to cater to listeners of various ages, including children, seniors, and women, Radio Brajvani produces special programmes like skits, discussions and interviews with experts at regular intervals. The CRS also shares its content on different social media platforms like Facebook, Instagram, WhatsApp and YouTube.

Agra’s Zardosi is a very old art form that was once very well-known. There are very few people in the world who still practice this dying art. The CRS discovered that the women artisans in Tajganj who produce zardozi from their homes were not aware that they were actually producing zardozi. Many of them followed the Kei programme that the CRS had aired, and after that, these women workers became a part of the Make in India initiative. As a result, these women now have better jobs and income.

Core Team: There are eleven staff members at the moment. It includes a Station Director, Station Head, three educators, two social panelists, and five other core members. The Station Head oversees the content and technical support; the Social Panel offers advice on how to select content to address social issues; the Teachers’ Panel offers advice on how to select content to benefit students; and the core team is responsible for content development. The Station Director has the final say in all official decisions.

Major Projects Undertaken: Since its inception, Radio Brajvani has taken part in numerous unique initiatives in collaboration with different organisations. A majority of these initiatives focus on the women workers in the target community and have been extremely beneficial to them. 

Sustainable Strategies: The Sant Ramkrishan Education Trust, the parent company of Radio Brajvani, contributes about 80% of the CRS’ annual budget. In addition, the CRS’ sustainable strategy entails being self-sufficient and obtaining the remaining 20% of the budget through collaborative initiatives with top NGOs and government agencies.   

Number of listeners and Potential Outreach: The broadcast area of Radio Brajvani covers the city of Agra. According to census data gathered from local government agencies, the region has a population of nearly 22 lakh people. Out of this potential outreach, the CRS has an active listener base of nearly 5 lakh people. 

Major concerns in the Community: The general population is unaware of the government policies pertaining to rights, society, and health. Additionally, educating local women about their health, responsibilities, and participation in society can have a profoundly positive effect on the community as a whole.