Radio Sabarmati @ 89.6 FM

Contact Person: Ms. Ishita Contractor

Broadcast Languages: Gujarati, Hindi and English

Genesis: The MS Mohanlal Foundation considers supporting the local community as its primary responsibility. In order to achieve this goal, Radio Sabarmati was established in 2022. Radio Sabarmati is a bright new star on the horizon of Community Radio Stations in the country. The foundation believes that it will be able to connect with every member of the community and have a positive impact on their day-to-day activities through Radio Sabarmati. 

Thematic Focus: Radio Sabarmati is a pioneer in all-genre programming and caters to the needs of street vendors, local schools, slum areas, labour societies, local tribes and other variable communities of Ahmedabad. The goal of the CRS is to promote ancient Indian scriptures, its art and culture, as well as health awareness. Radio Sabarmati strives to foster a sense of unity and national pride in society. Sessions for career counselling, community singing, youth inspiration, women’s emancipation, and fun and art sessions are scheduled on a regular basis. Promotion of government initiatives amongst the locals is planned. The CRS provides a platform for knowledgeable and creative people to share their skills. In a nutshell, Radio Sabarmati brings together people from all walks of the community.  

Sustainable Development Goals: The SDGs that the CRS focuses on are  

SDG  4: Quality Education  

SDG 12: Ensure sustainable consumption and production patterns 

SDG 16: Promote just, peaceful and inclusive societies  

Primetime Programmes: The primetime programmes include English instruction, the Gujarati language programme Jaat Sathe Vaat, which emphasises the value of encouraging oneself and developing one’s own character, Sarita – a programme that focuses on empowering women, Halo Maliye is a programme where successful people from different fields are interviewed, and Awakening with Brahmakumaris is a morning show hosted by BK Shivani which offers upbeat thoughts to the audience before they start their day. 

Innovations in format or any other way: Since the CRS operates in a metro city, the prime focus is on assisting the community with mental health and leading a balanced life. The CRS collaborates with NGOs that support healthcare access, protect the environment and promote moral education. The CRS also interacts with its audience on various platforms that include Twitter, Facebook, WhatsApp and Instagram.

Core Team: There are a total of 14 staff at the CRS. It includes a station director, station manager, programme manager, technical executive, five radio journalists, and five core membersThe station director approves the project initiatives; the station manager and the programme manager together handle various facets of content creation; 

Major Projects Undertaken: The CRS has not yet started any significant projects because it is still a young organisation. 

Sustainable Strategies: The parent organisation handles the majority of the funding as the CRS is still in its early days. However, the CRS continues its efforts to raise funds through various projects, advertisements, and other endeavours.

Number of listeners and Potential Outreach: The reach and quantity of listeners who are currently engaged could not be determined. The CRS has not yet conducted a survey on the subject.  

Major Concerns in the Community: Even though extensive research is still needed, unhealthy lifestyle and their ancillary issues such as anxiety, lifestyle diseases, etc. remain the community’s top concerns. Lack of awareness and knowledge gap in the community regarding different issues is yet another concern that the CRS is trying to bridge through its interventions.