Radio Nagar @ 90.4 FM

Contact Person: Mr. Sandeep Kshirsagar 

Broadcasting Language: Marathi & Hindi

Genesis: Radio Nagar was set-up in 2010 by Snehalaya. The CRS was established with a vision to contribute to the development of the marginalised, exploited and underprivileged sections of the society by conveying relevant information to them and providing them a platform for voicing their issues. It is also considered as a major source of disseminating information regarding the latest events and problems in the city which could be brought to the attention of the local authorities. Throughout the years since its inception, the CRS has significantly scaled up in terms of technology and infrastructure, and continues to relentlessly focus on the welfare of the target community. 

Thematic Focus: The focus area of intervention of the Radio Nagar has majorly been on providing a voice to those who are not heard, especially the women and children in difficult circumstances, while preserving democratic, social and moral values in the target community. Radio Nagar also focuses on girl child welfare, gender equality, professional and economic growth, and aims to promote a holistic development of the community through its interventions. 

Sustainable Development Goals: The SDGs that Radio Nagar aspires to achieve are:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 8: Decent Work and Economic Growth

SDG 10: Reduced Inequalities

Primetime Programmes: The popular primetime programmes that are broadcast  by Radio Nagar are Nagari Misal and Snehwarta.  

Nagar Misal is a programme that focuses on different issues in the community. The community members put forth their concerns to experts from different fields and seek resolution for the same. The experts address these issues and try to resolve them for the community, 

Snehalaya is a social organisation in Ahmednagar city which works towards ensuring a life free from inequality, cruelty and discrimination for every woman and child. Snehalaya has several projects that work on various issues, and some of them are Child Line, Udan, Yuvnirman, and Balbhavan (slum schools). Snehalaya has also set up agricultural training centres in the region. Success stories from these initiatives are shared through Snehwarta, and also provides helpline and support to those in need. 

Innovations in format or any other way: Along with broadcasting, Radio Nagar effectively uses narrowcasting. The CRS also collaborates with Snehalaya on various projects like Udan, Snehalaya English Medium School, Yuvnirman (youth volunteering) etc., and supports them in running campaigns and other initiatives in the community. Radio Nagar also effectively harnesses the advantage of social media platforms to interact with its listeners.

Core Team: The core team at Radio Nagar has eight members that include the Station Director, Station Mentor, Programming Head, Editor, outdoor broadcasting jockey, and three radio jockeys. The outdoor radio jockey is responsible for outreach programmes and campaigns in the community. 

Major Projects Undertaken: Radio Nagar has partnered with UNICEF, CEMCA, CRA, and SMART for various projects. In an ongoing project, the CRS is collaborating with the Parnimal & Pramod Chaudhary Foundation to improve facilities at local schools in the community. The programme ‘Gatha Swatantryachi’, run for school children, focused on the Indian freedom struggle and making the children aware of the great sacrifices made by the freedom fighters.  

Sustainable Strategies: Radio Nagar meets almost sixty five percent of its annual expenses with support from its parent organisation, Snehalaya. The remaining expenses are met by generating revenue through funded collaborations with organisations like SMART, CEMCA, UNICEF etc.

Number of listeners and Potential Outreach: The areas of Savedi, Kedgaon and MIDC fall within the broadcast range of Radio Nagar. These areas have an outreach potential of nearly 45,000 people and the CRS estimates that it has an active listener base of 40,000 listeners. 

Major concerns in the Community: Lack of awareness about different environmental problems is a matter of concern as it leads to the further deterioration of conditions. Unemployment, poverty, and lack of awareness regarding welfare schemes also affects the community adversely.