Radio Mind Tree @ 91.2 FM

Contact Person: Mr. Yogesh JangraBroadcasting Language: Hindi and English

Genesis: Radio Mind Tree was established in 2012 by Mind Tree School, in Sector-1, Ambala City. The community radio station is an initiative of the Mind Tree School to provide its student community an opportunity to experience the power of the medium and be able to use it for the better of the community. The CRS offers a healthy mix of entertainment and education for the student community that it caters to.

Thematic Focus: The focus area of intervention of the CRS has been to become a network for the social community of the region and become an effective vehicle for communication. Radio Mind Tree aims to empower and inspire individuals and the community at large by sharing diverse music, information, and perspectives. 

Sustainable Development Goals: Radio MindTree aspires to achieve the SDGs given below:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 11: Sustainable Cities and Communities

Primetime Programmes: The primetime programmes that are broadcast by Radio Mind Tree include Good Morning Ambala, HOPE-Jeene Ki Raah, Book Bugs, and Insights into Poetry.  Good Morning Ambala is a morning show that provides a happy start to the day with interesting, relevant, relatable, and entertaining themes. It covers topics such as fitness, birthday wishes, current news, viral posts, city news, fuel prices, weather report, and sports updates. HOPE-Jeene Ki Raah is a theme-based show that addresses stress-related issues for youth and society, focusing on topics like overthinking and academic stress. The programme was executed in association with renowned Child Psychologist, Psychometrician, and Career Counsellor Dr. Harish Sharma. The show has led to the introduction of novel series like lifestyle coaching, mental health, youth stress, and overthinking. Dr. Vibha Bawa, a dietician and Ayurveda & Fitness Consultant, provides guidance on childhood obesity and other health and nutrition issues. Book Bugs is a unique book review chat show where avid readers form panels to read and discuss popular English books. In the programme, Insights into Poetry, the students who are fond of poems present reviews and panel discussions about some of the best known poems in English literature.  

Innovations in format or any other way: The programmes of Radio Mind Tree intend to be a source of entertainment as well as information for the target community, and are vivid in their content and packaging. The programmes are developed with an aim to introduce new concepts, and also broaden the perspectives of the student community. Inputs from teachers, staff and students are incorporated to create better and innovative programmes. 

Radio Mind also initiates group discussions on social media for students to engage and address different concerns.

Core Team: Radio Mind Tree has a team of ten dynamic members. It includes a Station Head, a panel of 5 teachers/educators, and 4 core members. The teachers’ panel provides vital inputs about the content, especially education and child psychology-based shows. The core team takes care of content development. 

 Major Projects Undertaken: Radio Mind Tree has undertaken several major projects and has partnered with UNICEF, UNESCO, SMART, Melinda & Bill Gates Foundation, CRA, CEMCA, Ministry of Ayush, and Election Commission of India. The initiatives include generating awareness about COVID-19, health and sanitation, general wellness, and educating  the community about different aspects involved in the election system of India.

Sustainable Strategies: Radio Mind Tree receives technical and financial support from the parent organisation, Mind Tree School. The CRS also generates revenue by the means of collaborative projects with leading NGOs, government departments, and advertisements from state DPROs, and local businesses.  

Number of listeners and Potential Outreach: District Ambala and around ten villages in the vicinity fall within the broadcast range. These areas have a total population of around 5,00,000 people.

Major concerns in the Community:  The major concern that needs to be addressed within the student community is the lack of awareness about different career prospects, scholarships, and other opportunities. Academic stress, anxiety and peer pressure are also points of concern.