Radio Ambedkarnagar @ 90.4 FM

Contact Person: Mr. Alok Kumar Singh, Station Head

Broadcasting Language: Hindi, Awadhi, Bhojpuri

Genesis: Radio Ambedkarnagar  was  founded in 2019 by Janta Kalyan Sansthan. The CRS was established with the vision to address the social issues that affect the welfare of the community. These issues range from educational needs, poverty, lack of awareness on various matters, and gender inequality, to environmental problems. 

Thematic Focus: The thematic focus area of Radio Ambedkarnagar is the welfare of the local community by promoting health, responsible living, and mitigating poverty and hunger. The CRS also focuses on culture and preservation of local heritage and traditions. 

Sustainable Development Goals: Radio Ambedkar has programmes designed to achieve the following SDGs:

SDG 1: No Poverty

SDG 2: Zero Hunger

SDG 3: Good Health and Well-Being

SDG 12: Responsible Consumption and Production

SDG 15: Life on Land

Primetime Programmes: The primetime programmes that feature on Radio Ambedkarnagar are Sehat ek Khazana, Ek Safar and Khet Khalihaan. 

Sehat ek Khazana is a health programme that discusses different diseases along with its preventive measures and treatment. The programme features an expert doctor and also discusses different medical traditions and their advantages. Khet Khalihaan is an agricultural programme which interviews agriculturists and farmers; it educates the local farmers on different methods of farming, latest developments in agricultural research and technology. Ek Safar is an entertainment programme that features songs, stories, Bollywood updates, movie reviews etc. This programme is quite popular amongst the youth in the community. 

Innovations in format or any other way: The CRS also narrowcasts its programmes along with the conventional method of broadcasting. Radio Ambedkarnagar regularly organises events, competitions, awareness campaigns and health camps in the community.

The CRS has a strong follower base of more than two lakh people on its social media accounts on Facebook and YouTube, where it shares its content and engages with the audience. 

Core Team: There are ten members who constitute the staff at Radio Ambedkarnagar. It includes the Station Director, Station Manager, four radio jockeys, and a panel of experts who guide the CRS on matters like content conceptualisation, programme design, execution and review.

Major Projects Undertaken: Radio Ambedkarnagar has worked continuously on large-scale projects. It was a part of the Beti Bachao Beti Padhao Yojana promoted by the District Provisional Department. It has also featured in campaigns like TV Harega Desh Jeetega, working in collaboration with SMART. 

The CRS was also an active promoter of Mukhya Mantri Jan Arogya Yojana, and has worked closely with different government agencies on different initiatives. It has also been a participant in UNICEF’s COVID-19 vaccination drive. 

Sustainable Strategies: Janta Kalyan Sansthan provides nearly sixty percent of Radio Ambedkarnagar’s budget; the CRS draws the remaining forty percent from collaborative ventures with different partners and also through the means of advertisement. 

Number of listeners and Potential Outreach: Radio Ambedkarnagar covers areas that are densely populated and has a potential outreach of nearly ten lakh people. The CRS estimates that it has an active listener base of at least 2,75,000 listeners. 

Major concerns in the Community: Gender inequality, lack of awareness about different welfare schemes, poverty, unemployment, and diseases are all issues that affect the community. The community needs more initiatives to educate and empower them.