Annamacharya Radio @ 89.6 FM

Contact Person:  Dr. K.Prasad, Station Director

Broadcast Languages: Telugu and English

Genesis: The Annamacharya Institute of Technology & Sciences, Rajampet, founded Annamacharya Radio. The CRS began its broadcast on 24th August, 2022.  It was established with the intention of assisting and guiding the target community, with special emphasis on children and young individuals. The CRS continues to have a big impact on the target community through a number of initiatives and effective intervention strategies.  

Thematic Focus: The CRS has primarily focused its intervention efforts on providing children in the target community with better education. The CRS also focuses on the welfare of young girls, gender equality, good health, and personal and professional development. 

Sustainable Development Goals: Annamacharya Radio mainly follows these SDGs:  

SDG 4: Quality Education,  

SDG 5: Gender Equality,  

SDG 8: Decent Work and Economic Growth 

Primetime Programmes: The talk shows and discussions on Annamacharya Radio’s primetime archive explore various facets of the CRS’ focus areas and interventions.  The programmes are the result of careful planning and have been meticulously curated to meet the requirements of the target community.

Innovations in format or any other way: The CRS successfully combines narrowcasting and broadcasting. Additionally, they play an integral part in the TTD Annamacharya Project, which carries out community-based social, ethical, educational, and intervention projects in Tirumala Tirupathi, Andhra Pradesh.

Core Team: Annamacharya Radio has a small staff of just two people, and it develops its programmes with input from the neighbourhood. By encouraging participation from members of all demographic groups, the CRS promotes an inclusive attitude. 

Major Projects Undertaken: As it is still in its early stages, Radio Annamacharya has focused mainly on its internal projects while making constant efforts to become part of a larger project with other organisations and government bodies.

Sustainable Strategies: The administration of the Annamacharya Institute of Technology & Sciences, Rajampet is presently providing the necessary funding to ensure the smooth functioning of the CRS. The CRS intends to become financially independent by raising funds through various projects and collaborations. 

Number of listeners and Potential Outreach: The broadcast range covers the following villages: Rajampet, Tallapaka, Nandalur, Pullampet, Balijaplli, and Poli. According to census data gathered from the local authorities, the population of these villages is approximately 72,000. From this potential outreach, the CRS has a listener base of 20,000 active listeners.

Major concerns in the Community: Unemployment, education, health concerns, agriculture, and irrigation are the community’s top needs and concerns. The community’s economic condition can be drastically improved through skill development and youth empowerment. More state government programmes and interventions from local organisations would be very beneficial.