Half Lemon @ 90.4 FM

Contact Person:  Ravi Prakash Singh

Broadcast Languages: Hindi, Urdu & Bhojpuri

 Genesis: Half Lemon Community Radio Station was established by Bhartendu Human Care & Development Society and was launched on 26 July 2022. Half Lemon is amongst the latest ones to enter the CR fraternity in its region.

Thematic Focus:  Half Lemon CRS works across the 3 Es – Education, Empowerment and Entertainment. The primary areas of focus are women empowerment, children’s education, farmer support, health and nutrition, among many others. 

Sustainable Development Goals: Half Lemon broadly focuses on the following four SDGs: 

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 15: Life on Land 

Primetime Programmes: The morning primetime programme is Good Morning Azamgarh, which is an infotainment programme with useful updates about the region. The evening primetime programme is Chatpati Evening, which is  a news programme that focuses on international and national affairs, sports, weather, and updates from the world of Bollywood. 

Innovations in format or any other way: In addition to conventional broadcasting, the CRS uses narrowcasting to interact with its audience. Additionally, it periodically organises competitions, health camps, awareness campaigns, and other events in the city.

Core Team: Three staff members, including the Programme Head, Administrative Head and Sales & Marketing Head constitute Half Lemon’s core team at the moment. Additionally, the CRS has a dedicated group of community volunteers who help with programme conception and production.

Major Projects Undertaken:  A significant project with another leading organisation is yet to be undertaken by Half Lemon as the CRS is still in its early stages. The following is a list of some of the CRS’ internal projects: 

• A district-level scholarship test was successfully conducted, with the participation of about 10,000 students. 
• The CRS organised a competition called Mrs. Azamgarh to inspire homemakers.  A cookery competition called Masterchef Azamgarh was also organised by the CRS. Sports tournaments and other competitions are also held frequently. 
• Engaged the commmunity through a variety of activities to raise awareness of issues such as child labour, women’s empowerment, health campaigns, and many others. 

Sustainable Strategies: Currently, Half Lemon CRS depends entirely on its parent organisation for financial and technical support. Once the CRS is past its primary stage and begins to attract external projects, it aspires to function on a self-sustainable model. 

Number of listeners and Potential Outreach: Currently, Half Lemon CRS has at least 50,000 active listeners, and the figures are gradually improving as the CRS continues its efforts to reach out to its target audience. 

Major concerns in the Community: The main issues in this city is the need for better health care, better facilities, and better education, all of which contribute to the well-being of the community members. 

And in order to address these concerns, the CRS runs awareness campaigns in schools to reach out to students, and also employs various intervention strategies.  Additionally, the CRS regularly hosts free health clinics so that everyone can have access to basic health check-ups.