Overview
Contact Person: Mr.Kiran M Chougala
Broadcasting Language: Kannada
Genesis: Nammur Banuli Radio was launched on 16th May. 2016 by the Women’s Welfare Society with a vision of educating the masses regarding health and wellness, children’s education, women’s issues, and agricultural practices. It is empowering the listeners by providing a simple and inexpensive tool for educating and creating awareness on various issues.
Thematic Focus: The Radio Station is focussed on converging attention to several issues through its programmes. These shows cater to the need of generating awareness on women and child development, rural development, health and environment and education.
Sustainable Development Goals: Nammur Banuli focuses its work on the following SDGs:
SDG 3: Good Health and Well-Being
SDG 4: Quality Education
SDG 5: Gender Equality
SDG 6: Clean Water and Sanitation
SDG 15: Life on Land
Primetime Programmes: The Station has the following primetime programmes:
Bitton Beleyona Programme– The programme is related to the developments in the agricultural sector. It is formulated to create awareness and discuss the latest formulations within this sector to keep people updated.
Akka Kelakka – The programme focuses on women empowerment by creating and spreading issues related to gender disparity. It encourages dialogue which can help bridge the gap between opportunities provided to men and women.
Chinnar Loka- Chinnar Loka is a popular one among the listeners as it creates a space for children’s programmes on a platform that is majorly accessed by adults.
Namma Sarkar Nammagagi Karyakarma – Another popular programme in this list, it spreads awareness on government schemes and policies to help people access and utilise the resources better.
Swachate – One of the most important programmes in this list is Swachate as it targets a basic necessity within the community. The programme is aligned with the government’s schemes and helps in promoting awareness related to clean water and sanitation.
Innovations in format or any other way: Along with broadcasting, the station uses narrowcasting too. They also collaborate with several NGOs and educational institutes across the States to run campaigns and necessary intervention projects in the community.
Core Team: The staff is presently eight strong. It includes a Station Director, 4 RJs, 2 Technical Assistants and a support staff. The Station Director deals with the stakeholders and is the decision-maker on the projects the radio carries out, while the Station Manager looks after the content and technical assistance with the help of technical staff.
Major Projects Undertaken: The Radio Station has undertaken several projects such as:
- Rural Drinking Water and Sanitation Department Radio Program from May 2020 to April 2023.
- SMART-BMGF COVID Campaign from 21 Nov 2020 to 5 Dec 2020.
- SMART-BMGF COVID Mask Campaign from 21st Sept to 5th Oct 2020.
- FactShala Campaign in December 2020.
- In collaboration with Jana Dhwani and CRA for the COVID-19 awareness programmes in July 2021.
- Sakhi Samay-A project for Empowering Adolescent Girls Awareness Program in collaboration with Vihan.
- Collaboration with Unicef and CRA for Swastya Sankalpa Awareness programmes in July 2022.
- Har Ghar Tiranga Campaign in the month of August 2022.
- FactShala, a news and information literacy programme, run by DataLEADS with support from the Google News Initiative Awareness programme in May 2023.
Sustainable Strategies: Nmmur Banuli receives technical and financial support from its parent organisation The Women’s Welfare Society, Belagavi, which is around 60 percent of its annual budget. Apart from this, the sustainable strategy is to be self-sufficient and draw the rest 40 percent of the budget by the means of collaborative projects with leading NGOs and government departments.
Number of listeners and Potential Outreach: More than 200 villages of Hukkeri, Belagavi, Gokak and Chikkodi Blocks fall in the broadcast range. As per the census reports collected from the local bodies, these villages have a total population of around 1.5 Lakhs. From this outreach potential, the radio has an active listener base of around 25,000 people.
Major Concerns in the Community: The major areas of concern within the community are social issues like child marriage, child abuse, trafficking, lack of awareness regarding the use of toilets, unemployment and poverty.
Map
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