Radio Badaun @ 90.4 FM

Contact Person: Mr. Satya Bhan Yadav

Broadcasting Language: Hindi 

Genesis: Radio Badaun was established by Sarv Hitay Sansthan, Badaun in 2019. The CRS was founded with the motive to build an able and independent community by educating them about a range of topics which include fundamental rights, consumer rights, education, environmental concerns, healthcare, agriculture etc. The CRS began with a small team and has gradually grown into a bigger and influential part of the community. 

Thematic Focus: Radio Badaun focuses primarily on agriculture by helping in the improvement of technical farming skills in the rural community. It also focuses its attention on various other areas such as women empowerment, education, healthcare, culture, and environment. 

Sustainable Development Goals: Radio Badaun works on the following SDGs:

SDG 11: Sustainable Cities and Communities

SDG 12: Responsible Consumption and Production

SDG 15: Life on Land

Primetime Programmes: The primetime programmes at Radio Badaun feature Masti Ki Pathshala, Kheti Kisani and Badaun Live.

Masti ki Pathshala is an educational programme that focuses on school children and assists them with career guidance and discussions on a variety of concerns related to education. Kheti Kisani is a programme curated specially for the local farmers and discusses seasonal farming and other topics related to agricultural practices. The programme often features agricultural experts and progressive farmers. Badaun Live is an infotainment programme which shares information about local updates and concerns, and also engages with the listeners. 

Innovations in format or any other way: Radio Badaun engages with the remotest pockets in the community through the means of narrowcasting. This practice helps in addressing concerns faced by the community members. The CRS draws the attention of different government agencies and NGOs to help find solutions to these concerns.

The CRS also has its own pages on all major social media platforms including Facebook, Instagram, and Twitter. 

Core Team: Radio Badaun has a dedicated team of seven members. It includes the Station Director, Manager, radio jockeys and support staff. The CRS is also helped by insights from an expert panel which includes professionals from the fields of agriculture and education. 

Major Projects Undertaken: Radio Badaun has collaborated with agencies and organisations like NABARD, NCERT, CEMCA, Department of Agriculture (Badaun), and the Department of Health (Badaun) for several projects and initiatives directed towards the well-being of the community. 

Sustainable Strategies: At present, Sarv Hitay Sansthan, Badaun meets around sixty percent of the financial requirements of Radio Badaun. The CRS is able to draw the remaining funds through the means of its externally funded projects.

Number of listeners and Potential Outreach: Radio Badaun’s broadcast covers fifteen villages that include Sheikhupur, Dhamei, Noushera, Ghabhiyai, Dudenagar, Risoli, Bahedi, Simariya, Pasei, Nasrullapur, Allapur Bhogi, Abdullaganj, Qadar Chowk, Ramjanpur, Kaittna, and several regions of Badaun city. The total population in these areas is around 1,30,000 and from this outreach potential, the CRS has an active listener base of at least 34,000 listeners. 

Major concerns in the Community: Lack of information and access to the latest agricultural methods and technology affects the yield of the farmers. They also face problems like pests and crop diseases. Illiteracy and financial illiteracy  are other major concerns in the target community.