Overview
Contact Person: Dr. Bhavneet Bhatti
Broadcasting Language: Hindi, English & Punjabi
Genesis: Radio Jyotirgamaya was established by the Punjab University with the mission to serve as an inevitable change agent, transcending social, economic and cultural barriers within the community. The tagline of Radio Jyotirgamaya is ‘Padho aur Padhao’, which means ‘Learn and Teach’. This highlights the two-way communication approach adopted by the CRS, for the welfare of the community. The CRS caters to the needs of nearly thirty villages, eight of which have been adopted by the Punjab University.
Thematic Focus: The thematic focus of setting up the Jyotirgamaya Community Radio Station is to impart knowledge and information related to education, health and environment, social, cultural and local issues and to provide a platform for dialogue and discussion amongst the community members, students and faculty. The content of the CRS is specifically educational while also covering socially relevant issues like health, and community welfare.
Sustainable Development Goals: Jyotirgamaya Radio mainly focuses on the following SDGs:
SDG 3: Good Health and Well-Being
SDG 4: Quality Education
SDG 5: Gender Equality
Primetime Programmes: : Hamari Beti, Kanoon Aur Aap, Health Factor, Shiksha Ke Anek Ayaam, Ek Kahaani, and Hamara Samaaj are the primetime programmes of Jyotirgamaya Radio. These programmes focus on several areas including girl child protection and welfare, legal awareness, health and lifestyle, education and career prospects, and prevalent social concerns. In addition to this, the CRS develops entertaining as well as motivational content.
Innovations in format or any other way: Jyotirgamaya Radio involves the students in different activities that creates awareness amongst them about various social problems and subjects that will guide them towards a better future. Competitions and fun-filled events are also organised. These activities help establish a connection between the CRS and the students.
Core Team: There are seven CRMC members on the board of Radio Jyotirgamaya and their core team is constituted by four members. The students of the university are active participants and contributors to the programmes and other activities of the CRS.
Major Projects Undertaken: Radio Jyotirgamaya has worked on projects on different themes, in associations with SMART, CRA, and CEMCA. The CRS works extensively on its internal initiatives that are mostly educational in nature.
Sustainable Strategies: Radio Jyotirgamaya is sustained by financial and technical support from its parent organisation, Panjab University.
Number of listeners and Potential Outreach: The outreach potential of Radio Jyotirgamaya is approximately 5-7 lakh people. The CRS has an active listener base of at least two lakh people.
Major concerns in the Community: The student community and youth require guidance in many areas to make them successful individuals and responsible citizens. Health issues are common in the local communities. The lack of legal awareness also affects them. The CRS constantly works to address these areas. It has created a programme Kanoon aur Aap to promote legal awareness amongst the local communities.
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