Radio Vivek @ 90.4 FM

Contact Person: Mr. Ashish Tandon

Broadcasting Language: Hindi, English, and Punjabi

Genesis: Vivek High School nurtures an atmosphere that encourages the practice of openness, integrity and freedom of expression. These qualities are central to encouraging open discussions, sharing common goals and building relationships. Vivek FM was established in 2007 by Vivek High School, Chandigarh.  Vivek FM is an initiative of the school to provide the students a medium to express and share their learning and various concerns with the community. The CRS focuses on the day-to-day concerns of the common mass and helps in realising local aspirations. While receiving their own education, the students of the school took the initiative to educate the community as well, through their own community radio station. The CRS has become one of the major mediums to convey messages to every listener in the community and is a platform to share common goals.  

Thematic Focus: The primary focus area of Radio Vivek is education. The CRS also focuses on areas that have an impact on the local community and the larger society; this includes environment, health, social empowerment of the marginalised, and girl child protection and welfare of women. The aim of the CRS is to build a just and socially-aware society through its anti-corruption and legal awareness initiatives. 

Sustainable Development Goals: Vivek FM is dedicated to achieve the SDGs given below:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 8: Decent Work and Economic Growth

Primetime Programmes: The primetime programmes of Vivek Radio are based on many areas including education, health, social concerns, entertainment, news, sports, art and culture, and social awareness and harmony. The programmes are developed and packaged in engaging infotainment formats to intrigue and enlighten the listeners who mostly belong to the student community. 

Innovations in format or any other way: Vivek CRS thrives on its bank of engaging programmes that are designed with the effort of the students. These programmes meet the specific needs of the community with an infusion of entertainment. They address both serious social concerns as well as everyday matters. The CRS also organises different activities and events for the student community, which help in creating awareness about various subjects. 

Core Team: The core team of Vivek Radio is constituted by three members, who are supported by student volunteers. The students actively participate and contribute in all stages of programme production and delivery. The CRS is also supported by a panel of experts who regularly review the content and provide feedback. 

Major Projects Undertaken: Vivek Radio was part of several campaigns which include campaigns on COVID-19 and vaccination drives, nutrition, and sanitation  and hygiene. The CRS was also a part of the Immunity Enhancement Campaign and International Day of Yoga Campaigns in association with CEMCA and the Ministry of Ayush. 

Sustainable Strategies: Radio Vivek is situated in the school campus of its parent organisation. The CRS is financially and technically supported by Vivek High School. It also generates revenue through the means of externally funded projects. 

Number of listeners and Potential Outreach:  Radio Vivek broadcasts its programmes in the city of Chandigarh. The area has a population of 11,69,000, and out of this outreach potential, the CRS has an active listener base of nearly 2,50,000 listeners. 

Major concerns in the Community: The student community often suffers from stress and anxiety due to academic pressure. They are also subject to peer pressure which often exposes them to several risks. 

The youth in the local community must be made aware of employment opportunities and career prospects. The local community needs to be educated about environmental problems, and different social concerns.