Apna Radio @ 91.2 FM

Contact Person: Mr. Pritam Yadav, Station Manager

Broadcasting Language: Hindi and Haryanvi 

Genesis: Apna Radio was set up in 2018 by New Shiv Shakti Shikshan Samiti. The CRS was established with the aim to improve health, education and agriculture in the community. Apna Radio believes in uplifting its target community through its broadcast and timely interventions.

Thematic Focus: Since the CRS is situated in an area where agriculture is a major occupation, the major thematic focus area of Apna Radio is agriculture. The CRS also works on women’s health and hygiene, and education of children.  

Sustainable Development Goals: Apna Radio aspires to achieve the following SDGs:

SDG 3: Good health and well being

SDG 4: Quality education

SDG 6: clean water and sanitation

SDG 13: Climate action

Primetime Programmes: The primetime programmes that feature in Apna Radio’s broadcast are  Radio ki Pathshala, Kisaan Jagat, and Hello Zindgi. Radio ki Pathshala is an educational programme where teachers from local schools host classes on different subjects. In Kisaan Jagat, the CRS engages an expert/doctor from the agriculture department to share useful information on crops, crops diseases and animal husbandry. Hello Zindagi is a health programme where doctors from government hospitals educate the listeners on different diseases and their preventive measures. 

Innovations in format or any other way: The CRS actively engages in narrowcasting activities to reach out the farmers in the target community. Apna Radio also has a Facebook page where it regularly shares its content and other information.

Core Team: The team at Apna Radio has seven members which include the Station Head, three radio jockeys and technical staff. 

Major Projects Undertaken: Apna Radio has partnered with leading NGOs like SMART, Hi-tech Education Society and other organisations like UNICEF and CEMCA. It collaborated with CEMCA for International Yoga Day Campaigns in 2021 and 2022, for COVID-19 vaccination drives with UNICEF, the TB Challenge with SMART, and Factshala project on digital awareness. 

Sustainable Strategies: Apna Radio mainly depends on its parent organisation for financial support. It also raises funds through its engagement in paid partner projects with other organisations. 

Number of listeners and Potential Outreach: Apna Radio covers at least 60 villages in its broadcast range which include Dhani Phogat, Samshpur, Charkhi, Kheri Bura, Kheri Butter, Sahuwas, Sounf, Kashni, Ram Nagar, and Rawaldhi. The CRS has an active listener base of at least 70,000 listeners. 

Major concerns in the Community: Issues related to agriculture like crop diseases and pests are major concerns in the target community. The women in the community needed to be educated, empowered and made financially independent. Infrastructure and other facilities also need to be improved for better living conditions.