Ravenshaw Radio @ 90.4 FM

Contact Person: Mr. Dushmanta Kumar Das

Broadcasting Language: Odia, Hindi, and English 

Genesis: Ravenshaw Radio is the Voice of young Ravenshawians. It is Odisha’s first campus radio service, and was launched under the leadership of then Vice-Chancellor Devdas Chhotray on 14 April, 2011 on the occasion of Utkal Divas. Set up at a cost of Rs 30 lakh, it soon became a big hit by broadcasting programmes prepared by students on campus. Ravenshaw Radio gained momentum and media attention with events such as ‘Voice of Ravenshaw’ singing competition and live broadcasts (commentaries) of Rath Yatra and a cricket match played at Cuttack. Ravenshaw has been historically acclaimed for its many indelible success stories, and Ravenshaw Radio is poised to be one of them. 

Thematic Focus: Ravenshaw Radio’s programmes focus mainly on the 10,000-odd students of Ravenshaw University, who form the immediate audience. Students are given a platform to express themselves through debates, interviews, poetry recitation and singing. Ravenshaw Radio also offers career counselling to the students through a programme named ‘Career Concerns’. Ravenshaw Radio features local issues of concern, particularly those which matter to the inhabitants of Cuttack. Recent programmes on Ravenshaw Radio focus on mental health, AIDS , local site-specific tragedies, pandemic awareness, drug addictions, among many more.

Sustainable Development Goals: Ravenshaw Radio focuses on the following SDGs:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 8: Decent Work and Economic Growth

SDG 13: Climate Action

Primetime Programmes: The primetime programmes of Ravenshaw Radio are Namaskar Cuttack. Ranga Mahal, Campus Khati, Mo Sarkar, Udaan, Youth junction, Desh Bidesh, and Swasthya Sampada. 

Namaskar Cuttack updates the listeners about current affairs, health tips, traffic, and weather. Hosted by experts, it provides accurate information to the listeners.. 

Ranga Mahal radio show offers a mix of entertainment and education with poetry, storytelling, quizzes, and activities for students.

Campus Khati radio show covers new gadgets and inventions, along with topic discussions on various educational subjects. 

Mo Sarkar radio show promotes transparency by informing citizens about government schemes, missions, and campaigns, and making them aware of their rights.

Udaan is a radio show that focuses on women empowerment by providing information on skill development, counselling, self-survival, and self-help groups (SHGs). It helps women become self-reliant and achieve their goals. 

Youth Junction radio show empowers rural youth through career counselling and raises awareness about drug addiction and preventions. It provides valuable information to help young people make informed decisions. 

Desh Bidesh is a radio show that highlights the beauty and diversity of various tourist destinations across the world. The show provides valuable information on travel, including cultural practices, local cuisines, and tourist attractions, making it an ideal guide for travel enthusiasts. 

Swasthya Sampada is a radio show dedicated to promoting good health practices and raising awareness about various health issues. The show features expert hosts who provide valuable information and advice on maintaining a healthy lifestyle, making it an invaluable resource for listeners. 

Innovations in format or any other way: The unique programmes developed by the students are the USP of the Ravenshaw Radio. These programmes have become very popular within a short span of time. The CRS also organises student activities like competitions, campaigns, and quizzes to keep the student community engaged, entertained and informed. 

Core Team: The core team at Radio Ravenshaw is constituted by eight members which include the Officer-Incharge, Station Manager, Director of Operations, Secretary, and four executive members. These executive members provide valuable insights about the content and guide the team for selecting the apt topics/issues for content development. 

Major Projects Undertaken: Radio Ravenshaw partnered with UNICEF for the Climate Change Campaign & Child Nutrition programmes, while it collaborated with Young India for Child Nutrition campaign. The CRS worked in association with the State Govt of Odisha for the Swajal and Save Water mission. The CRS has been part of the Anti-Tobacco campaign with  the support of Samarpan NGO.

Sustainable Strategies: Radio Ravenshaw is funded completely by its parent organisation, Ravenshaw University. 

Number of listeners and Potential Outreach: Ravenshaw Radio focuses mainly on reaching out to the student community who are nearly 10,000 in number.

Major concerns in the Community: The major needs/areas of concern within the student community is lack of optimism, lack of awareness regarding opportunities and skilling.The existing conditions need to be enhanced to improve enrolment, attendance and more talents to flourish.