Radio JIMS @ 90.4 FM

Contact Person: Dr. Geeta Arora, Ms. Priyanka Gandhi Oberoi

Broadcast Timing: 8:30 AM to 11:30 AM and 1:00 PM to 04:00 PM for 6 hours from Monday to Saturday

Broadcast Language: Hindi and English

Genesis: Radio JIMS, Vasant Kunj 90.4 MHz is a community radio station of Jagannath International Management School, affiliated to Guru Gobind Singh Indraprastha University, New Delhi. Radio JIMS, Vasant Kunj was established in the year 2005 with the objective to provide a platform to voice the issues of the community in and around the Vasant Kunj area. It’s an open platform for students and the members of the target community to share their views on current and contextual issues. Radio JIMS, Vasant Kunj was selected as one of the 24 lead community radio stations by the Ministry of Information & Broadcasting in 2021, for the period up to February 2025.

Thematic Focus: The primary thematic focus areas of the CRS include women empowerment, mental health and behavioural changes, education, and health and hygiene.  The CRS focuses on the empowerment and upliftment of the community through interventions that have a lasting impact.

Sustainable Development Goals: Radio JIMS has programmes designed to follow these SDGs:

SDG 3: Good Health and wellbeing

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 6: Clean Water and Sanitation

SDG 9: Industry, Innovation and Infrastructure

SDG 16: Peace,  Justice and Strong Institutions.

Primetime Programmes: The primetime programmes broadcast by the CRS include Swasthya Sankalp, Radio Ganitmala, Aatmchintan, Mansha, Baat Pate Ki, Jeevan Disha, Aao Sair Kare, Inse Miliye, and Duniya Khelon Ki. These programmes address the social concerns and problems that are prevalent in the local community, while being a source of information and entertainment for the community. They are designed in formats like interviews, discussion, talks, and phone-in conversations. 

Innovations in format or any other way: During the pandemic, the community radio took the initiative of creating awareness about following COVID-19 appropriate behaviour and sensitising people on COVID-19 vaccination.

It also organised sessions with doctors on common health-related issues and concerns during the pandemic. Sessions were also organised  with experts on mental health issues to address the problems that people faced during the lockdown. 

Community participation has helped both the community as well as the CRS. The community members contribute to different activities of the CRS. The outreach programmes have helped significantly in enhancing the listenership.The CRS also offers an internship programme for community members and students. 

Core Team: The core team of the CRS is constituted by five members. A panel of experts serve as the external resource of the CRS; they provide feedback on the programmes and give ideas for planning future projects. 

Major Projects Undertaken: The following are the major projects that the CRS has been a part of:

• Swasthya Sankalp in association with CRA and UNICEF
• COVID-19 Campaign (#Youth Warriors) in association with SMART

• Engaging communities for prevention of COVID-19 and vaccination in association with CRA and UNICEF
• COVID-19 Campaign in association with SMART and BMGF 
• Audio on girls education through CRS in association  with CRA and Room to Read
• COVID-19 (RCCE) and CRS during COVID-19 outbreak, in association with CRA and UNICEF
• SVEEP Project in association with Election Commission of India and SMART
• Radio Mathematics Project in association with DST

Sustainable Strategies: The CRS depends on its parent organisation for funds, and also generates revenue through collaborative projects with external organisations. 

Number of listeners and Potential Outreach: Radio JIMS, Vasant Kunj has an active listener base of nearly 7,500 listeners. 

Major concerns in the Community: Health concerns, especially related to mental health, must be taken seriously and addressed. Myths and superstitions in the community are a matter of concern and need to be eliminated. Open defecation and lack of sanitation are concerns that need immediate attention in order to address health and hygiene problems.