Radio JIMS @ 96.9 FM

Contact Person: Ms. Nirmal Bhatnagar

Broadcasting Language: Hindi and English

Genesis: Radio JIMS 96.9 FM was established in February, 2005, in New Delhi. The CRS serves a community which mostly resides in the slums, semi-urban, and urban areas of the city. Radio JIMS aims to create an impact in the lives of people from the socially and economically backwards sections of the community as they suffer from many problems in their daily lives. Their concerns require immediate attention, and the CRS aims to address the same through its programmes. The CRS does this by actively involving the community in their programmes and working constantly on their upliftment. Radio JIMS has been a source of entertainment and has also played a significant role in changing the lives of many. 

Thematic Focus: The main focus areas for the CRS have been health and nutrition, issues affecting women and children, career prospects and employment opportunities, legal concerns, social concerns, skill-based programmes, and societal economic development. 

The aforementioned initiatives seek to improve the social, economic, and cultural status of the target community. 

Sustainable Development Goals: Radio JIMS has designed its programmes to focus on these SDGs:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 8: Decent Work and Economic Growth

SDG 11: Sustainable Cities and Communities

Primetime Programmes: Dadi Maa k Nuskhe, Health and Wealth, Say No to Drugs, Jeevan Hai Anmol, Poshan, Bachpan Express, Breastfeeding and Nutrition, and Radio Patrika Dhank are the primetime programmes of Radio JIMS. The CRS team also concentrates on discussions regarding health issues and social concerns.  Radio JIMS coordinates with professionals in fields like education and health, and invites them to discuss topics including job prospects and health awareness for the benefit of the community.  The CRS routinely involves the community members in recordings of cultural programmes, interactive sessions on health, nutrition and other social issues, in the studio as well as phone-in programmes.

Innovations in format or any other way: Radio JIMS narrowcasts its programmes in the community by involving local bodies. The CRS also develops programmes in collaboration with the Municipal Corporation of Delhi, and designs awareness campaigns for a better life.

Core Team: The team of Radio JIMS has eleven members who each essay a unique role and ensure the smooth functioning of the CRS. The radio station also collects feedback about its programmes from experts and common folk to improve its content and produce programmes suitable for the target community. 

Major Projects Undertaken: Radio JIMS has developed various programmes and initiatives in collaboration with UNICEF, UNESCO, Municipal Corporation of Delhi and other agencies and organisations. The CRS was an active part of awareness campaigns on COVID-19 and its vaccination drives, in association with other organisations and civic bodies.

Radio JIMS has also developed numerous internal and unique initiatives that have succeeded in making an impact in the target community. 

 Sustainable Strategies: Radio JIMS mainly depends on the revenue from external projects, advertisements, and grants to sustain itself. The CRS is also supported by its parent organisation, but requires more funds and support to keep its operations running. 

Number of listeners and Potential Outreach: The broadcast range of Radio JIMS covers the areas of JJ colonies, Mangolpuri, Sultanpuri, BudhVihar, and Shahabad Dairy. The CRS needs an upgrade in its transmission equipment and antenna as it is surrounded by high rise buildings. The CRS has the potential to transform the lives of many through its programmes and initiatives. 

Major concerns in the Community: The target community of Radio JIMS struggles with several issues such as low income, unemployment, illiteracy, and health concerns to name a few, and they need support from all possible ends to help them lead a better and dignified life.