Radio Rang @ 89.6 FM

Contact Person: Mr. Hemant Kumar

Broadcasting Language: Hindi, Bhojpuri  

Genesis: Radio Rang was launched on 5th June 2022 by Jyoti Seva Sadan in the Deoria district of Uttar Pradesh. The CRS aims to affect positive changes in its target community through its different programmes and interventions. 

Thematic Focus: The major focus areas that Radio Rang contributes to are agriculture, art and culture, knowledge education and dissemination, healthcare and sanitation, and community empowerment. 

Sustainable Development Goals:  Radio Rang mainly focuses its work on the following SDGs: 

SDG 3:  Good Health and Well-Being

SDG 4: Quality Education

SDG 12: Responsible Consumption and Production

Primetime Programmes: Art of Agriculture is a programme that intends to help the local farmers with information and expert advice on better farming techniques, agriculture welfare schemes by the government, etc. Bhojpuriya Mati is a discussion programme that deals with a wide range of topics including education, health and fitness, adopting better lifestyle practices, and child nutrition. Health Alert is a programme where doctors and healthcare professionals provide advice on the prevention and cure of different diseases. ‘Kahani Prerna Ki’ is a motivational programme that inspires the community by narrating the experiences of community members. ‘Katha Jo Kuchh Sikhati Hai’ is a storytelling programme and Life Story is a programme that narrates the experiences and struggles of eminent personalities. Namaste Deoria is a daily roundup of events in Deoria. Knowledge Insight and Hello Rang Quiz are other primetime programmes. 

Innovations in format or any other way: Radio Rang staff  make field visits and interact with the community members. The CRS also engages the community by organising events and Mela Haats in local schools, colleges, and village squares. 

Core Team: Radio Rang harbours a strong team of twenty members who each essay a specific role in ensuring the smooth functioning of the CRS.

Major Projects Undertaken: Radio Rang presently works on its internal projects which deal with women empowerment and girl child education. Interventions are being planned by the CRS to help the girls in the community get access to better education and other facilities. 

Sustainable Strategies: At present, Radio Rang is funded entirely by its parent organisation, Jyoti Seva Sadan. The CRS also tries to raise additional funding through the means of advertisements and campaigns from local government bodies and other organisations. 

Number of listeners and Potential Outreach: The broadcast range of Radio Rang covers a population of more than ten lakh people. Out of this potential outreach, the CRS has an active listener base of at least three lakh people.

Major Concerns in the Community: The youth in the community are often unemployed; they are prone to drugs, alcohol and smoking addictions, and often resort to petty crimes. The girl-child dropout rate in the area is also high and there is a lack of education among women. Skill and capacity-building interventions can prove helpful in creating employment opportunities in the community.