Radio Janavani @ 90.8 FM

Contact Person: Mr. Durga Madhab Panda

Broadcasting Language: Oriya

Genesis: Radio Janavani was set-up in 2017 by Janakalyan Pratisthan in Gajapati, Odisha. The CRS was established with a vision to improve the chances of education, health, livelihood, agriculture, and provide guidance to children and youth in the community. The CRS is a source of both information and entertainment to the local community, and promotes local traditions and culture through its programmes. Radio Janavani has been able to influence the lives of its target community through its interventions and programmes. 

Thematic Focus: : The major thematic focus area of Radio Janavani has been livelihood. The CRS also focuses on health, agriculture, and education . The aim of the CRS has been to build a strong community and help them towards better living standards by educating and empowering them.

Sustainable Development Goals: Radio Janavani aspires to achieve the following SDGs:

SDG 2: Zero Hunger

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 8: Decent Work and Economic Growth

Primetime Programmes: The primetime programmes are Ajira Swastya, Poshan, Shishu Raija, and Ajira Chasa.

Ajira Swastya is a health-based programme and focuses on helping the community know about different diseases, their prevention and cure. Poshan is a programme that focuses on nutrition, especially that of children and women. Shishu Raija focused is a programme on child welfare, that explores different aspects related to the subject. Ajira Chasa is a programme for the farmers in the community and discusses topics related to horticulture and similar areas. The CRS also makes programmes that promote the local art and traditions, especially folk songs.

Innovations in format or any other way: In addition to broadcasting its programmes, Radio Janavani actively narrowcasts its programmes among the community. The CRS makes sure to reach out to the community members from all sections of the society, especially the ones in the remote, media dark areas, and register their concerns. The issues are discussed in the programmes and community members often come together to collectively resolve them. 

The CRS is also active on major social media platforms and interacts with its audience, especially the youth. 

Core Team: The CRS has a small but dedicated team of four staff members who include the Station Director, Station Manager, a coordinator and a radio jockey, The CRS also invites community members to be involved at different stages of programmes development and delivery, 

Major Projects Undertaken: Radio Janavani has been a part of several regional and national projects since its inception, The CRS partnered with Young India and UNICEF for a nutrition programme which focused on the rural community. The CRS has also partnered with SMART NGO for different initiatives and campaigns. 

Sustainable Strategies: Radio Janavani adopts various strategies to generate revenue. The CRS plans initiatives with the help of CSR funds. Different initiatives are also executed in collaboration with the Health and Rural Development department, I&PR, RBI, and other government and private agencies. Revenue is also generated by the means of commercial advertisements. 

Number of listeners and Potential Outreach:  Three blocks i.e- – Gumma, Kasinagar and Gosani – fall in the broadcast range of Radio Janavani. These villages have a population of nearly 50,000 people and the active listener base of the CRS is approximately 30,000 listeners. 

Major concerns in the Community: Radio Janavani has supported many studies in the society, including the ones on climate and its impact on crop production. The major concerns in the community are unemployment, low income, lack of drinking water, lack of proper irrigation facilities. The health members also suffer from different health issues.