Radio Jagriti @ 90.4 FM

Contact Person: Mr. Sudhir Prasad Verma

Broadcasting Language: Hindi and Khortha

Genesis: Radio Jagriti was launched on 23rd December 2013 in the Giridh district of Jharkhand with the mission to benefit the rural communities in the region. Radio Jagriti is a key player in the region and disseminates vital information in local languages to help the community members in the most remote pockets. The CRS also aims to eliminate the social evils and threats that have deterred the development of the community for a long time. Radio Jagriti strives to be a part of the lives of its community members by working closely with them, addressing the concerns and trying to resolve their issues through resilient solutions.

Thematic Focus: Radio Jagriti mainly caters to a rural community in a region that largely remains undeveloped and backward. The community therefore has varying needs that are critical to their well-being and safety. To assist the community, Radio Jagriti designs specific content with focus in the areas of education, women empowerment, health, and agriculture among many others. The CRS works on different areas and aspects that can contribute to the overall development of the local community; these areas include sustainable livelihood, legal and digital literacies, social awareness and responsibility, and bridging social-economic gaps. The CRS is also working on mitigating crimes and gender-based violence, along with eliminating superstitious and primitive practices.

Sustainable Development Goals: Radio Jagriti aims to achieve the following SDGs:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 12: Responsible Consumption and Production

Primetime Programmes: Radio Jagriti regularly broadcasts programmes that are based on agriculture, business and entrepreneurship, women’s education, and health. The radio also broadcasts entertaining content in addition to dealing with these areas, The programmes are developed based on the feedback collected from the community, and strive to address the particular concerns and needs expressed by the community. 

Innovations in format or any other way: Radio Jagriti is not limited to conventional broadcasting. The CRS realises the importance of narrowcasting to help the community harness the maximum benefit out of its different initiatives. This is crucial in an area where most people do not access any form of media, and often do not tune in to the programmes of the radio. In such a scenario, these community members miss out on vital information like messages from the government and local bodies,  that could ensure their safety and well-being. Through its narrowcasting, Radio Jagriti passes on such vital information to the local community. Jan Ki Awaz is a major narrowcasting initiative through the CRS interacts with the local community, registers their concerns, and communicates with the local bodies to address them.

The CRS is also starting to mark its presence online.

Core Team: Radio Jagriti has a small and dedicated team. The CRS has limited resources and has to depend on volunteer services to carry out its activities in the local community.

Major Projects Undertaken:  Radio Jagriti has been an active participant in regional and national initiatives. It has also executed many internal initiatives in the region to support the welfare of the target community. 

Sustainable Strategies: Radio Jagriti often faces difficulties in sustaining itself. Lack of funds affect the operations of the CRS, and needs financial and technical support from different stakeholders. This can enhance the operations and contribution  of the CRS whose initiatives are crucial for the local community.   

Number of listeners and Potential Outreach: Radio Jagriti has an active listener base of nearly 1,40,000 listeners within its broadcast limits. 

Major concerns in the Community:  Illiteracy and unemployment affect the community. Health concerns and lack of awareness about many things including welfare schemes also affect them in dire ways. The local community needs attention and assistance on various fronts, and interventions from both government and private bodies can drastically change the community’s existing conditions.