Radio Rimjhim @ 90.4 FM

Contact Person: Mr. Kripa Shankar Srivastava

Broadcasting Language: Bhojpuri and Hindi 

Genesis: The goal of Ayodhya Lal Kalyan Niketan is to significantly improve the quality of life of the community members. Radio Rimjhim was established to fulfil this goal.  It aims to bring a change in the community and instil confidence in the community members. 

The CRS played a vital role in imparting education in the community by making people aware of its necessity to eradicate poverty, and taught the community members to stand for their rights. The CRS has been able to create awareness regarding the government’s welfare scheme, promote innovative agricultural practices, and guide the youth in choosing the right career path. 

Through these interventions the CRS has been able to drive a positive change in the target community. 

Thematic Focus: Radio Rimjhim caters to rural and semi-urban communities, and focuses on making them aware about different policies and schemes of the state and central government in the fields of education, agriculture, and health. The CRS also focuses on bridging gender inequalities, and providing guidance on career opportunities. 

Sustainable Development Goals: Radio Rimjhim aim its work to achieve the following SDGs:

SDG 1: No Poverty

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 16: Peace, Justice and Strong Institution

Primetime Programmes: The primetime programmes of Radio Rimjhim include Hello Quiz Contest, Khet Khalihaan Khush Rahe Kisan, Aapka Sandesh Mila, Lok Jhankaar, Superhit Morning, Doctor On Air, Apna Kanoon, Apki Baat Radio Rimjhim Ke Sath, Your Voice Your Choice, Career Salah, Bhojpuriya Express, Hello My Choice, Local Beats, and Baat Bahno Ki. These programmes engage the community through various forms including quizzes, agriculture and farming shows, and discussions on various issues. 

Through its programmes, Radio Rimjhim provides a platform for the community members to express their opinions, and voice their concerns, while entertaining and educating them. The CRS also strives to preserve the local culture and language by incorporating them in its programmes. 

Innovations in format or any other way: Radio Rimjhim narrowcasts its programmes in the community, and also streams its programmes online to reach a wider audience. The CRS is also active on all major social media platforms. 

Core Team: Radio Rimjhim has eleven CRMC members on its board who belong to different fields and capacities. The core team has nine members who handle different responsibilities to ensure the seamless operation of the CRS.

Major Projects Undertaken: The following are the major projects undertaken by Radio Rimjhim.

• COVID-19 Vaccination – Kar Dikhayega Bihar, Supported by Bill & Melinda Gates Foundation and SMART 
•  Corona Se Jung Saavdhani Ke Sang  in association with SMART 
• Factshala in association with  DataLeads and FCRS 
• The TB Challenge in association with  SMART 
• Swasthya Baan in association with SMART  
• Swasthya Sankalp in association with CRA and UNICEF 
• Yoga – Common Yoga Protocol in association with the Ministry of Ayush and CEMCA
• Poshan Ki Potli  in association with UNICEF and SMART 

Sustainable Strategies: Radio Rimjhim generates revenue through various streams. It receives support from its parent organisation, Ayodhya Lal Kalyan Niketan. It generates revenue through externally funded collaborations and advertisements. It receives financial support through donations and local fund raising. Additionally, some revenue is generated through internships, training sessions, and workshops. 

Number of listeners and Potential Outreach: At least six lakh people live within the broadcast range of Radio Rimjhim, and the CRS has an active listener base of nearly three lakh listeners. 

Major concerns in the Community: Fake news and misinformation lead to problems in the society. Due to lack of employment opportunities, most of the youth migrate to other places in search of better opportunities. Gender-based discrimination against women is a deterrent in the overall development of the community.