Radio Ranjan @ 90.4 FM

Contact Person: Mr. M. Satyavani

Broadcasting Language: Telugu

Genesis: Radio Ranjan 90.4 FM is a community radio station, promoted by Community and Rural Development Society (CARDS), approved and licensed by the Ministry of Information and Broadcasting, Government of India. It was established on 11th December 2017.

CARDS is a pioneer NGO promoting various developmental activities for marginalised communities since 1979. During these four decades, CARDS have been appreciated and recognized by various governments of different states and also the Government of India. 

Thematic Focus : The main thrust areas of Radio Ranjan are formal and non-formal education,  women and youth empowerment programmes,  health programmes,  emergency relief programmes, environmental protection programmes and  various programmes based on the need of the hour.

Sustainable Development Goals: The SDGs that the CRS focuses on are:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 8: Decent Work and Economic Growth

SDG 12: Responsible Consumption and Production

Prime Time Programmes: The primetime programmes that are broadcast on Radio Ranjan include Vidya Mitra (educational programme), Arogya Mitra and Doctor’s Time (health programmes), Randi Maar (programme based on government schemes), Swarna Mahila Maarg (programme that promotes women empowerment), Kisan Mitra (agricultural programmes), Mana Ooru (programme based on villages and rural areas), Bala Bata (children’s programme),  Prerana (motivational talks), Mana Vantillu (cookery programmes), Chirunavvulatho Subhakankshalu, Meeku Telusa, Navvul-Puvvul, and numerous other programmes 

Innovations in format or any other way: The CRS broadcasts content in Telugu language to establish a strong connection with the local community. The CRS has community volunteers at the field level who focus on specific thematic areas. 

Core Team: The core team at Radio Ranjan is constituted by the Director, Deputy Director, Chief Advisor of Programmes, four system operators, four female radio jockeys, and four field staff. 

Major Projects Undertaken: Radio Ranjan has been a part of the COVID Suraksha programme in association with UNICEF and CRA. The CRS was part of the International Day of Yoga campaign in 2022. 

Radio Ranjan actively contributed to relief activities among slum dwellers in the Guntur region during the pandemic. It was also part of several other regional and national initiatives and campaigns with leading organisations and government agencies. 

Sustainable Strategies 

Radio Ranjan 90.4 FM is supported by its parent organisation, Community and Rural Development Society (CARDS), and also generates revenue through the means of externally funded projects. 

Number of listeners and Potential Outreach: The CRS has as many two lakh active listeners through broadcast and its online radio platform. 

Major concerns in the Community: Disseminating information on agriculture-related concerns faced by the farmers in the target area is important. An inclusive attitude towards transgender and differently-abled community members should be promoted. Protection of the environment, especially the mangroves near the sea coast, has to be improved.  

The community must be educated in terms of digital and financial literacies, legal awareness, and government policies and entitlements. Gender discrimination, child abuse, child marriage, and drug intake are among the other major concerns in the community.