Radio Sanskar @ 91.2 FM

Contact Person: Mr. Soumya Ranjan Nayak

Broadcasting Language: Odia 

Genesis: Radio Sanskar was established in 2011, and was founded with a vision to empower the local community and be a source of credible information to them. The CRS has worked on a range of issues and areas that affect the well-being of the community, and has succeeded in bringing about significant changes through its work. The CRS had a humble beginning but has gradually grown into an influential voice in the region. 

Thematic Focus: The major thematic focus areas of Radio Sanskar are girl child safety and education, women empowerment, health and hygiene, education, environment and climate change, legal awareness, and agriculture. The CRS aims to educate, entertain and empower the target community through its programmes. 

Sustainable Development Goals: The SDGs that the CRS focusses on are 

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 6 : Health and nutrition

SDG 8: Decent Work and Economic Growth.

SDG 12: Responsible Consumption and Production

Primetime Programmes: The primetime programmes broadcast by Radio Sanskar are Hello Jagatsinghpur, Public Touch, Bindas Khatti, and Ama Zillara Pratibha. Hello Jagatsinghpur is a live phone-in programme which aims to create awareness and dispel the doubts of community members on several issues.  Public Touch is a programme that features leading businessmen and entrepreneurs in the region who share their knowledge and experience for the benefit of the community. Bindas Khatti is a complete entertainment programme with songs, stories, and discussions about the latest movies and shows.

Innovations in format or any other way: Radio Sanskar is actively involved in narrowcasting its programmes in the remote areas of the region and interacting with community members who might not be active listeners of radio. This helps in passing on critical information to every individual and section of the community and ensuring that no one is left out. 

Core Team: Radio Sanskar has a team comprising twelve members which includes the Station Director, Programme Head, three Programme Managers, and six other members who support the CRS in different capabilities. The CRS involves the community by collecting regular feedback from them regarding the programmes. 

Major Projects Undertaken: Radio Sanskar has worked on numerous projects including health initiatives focused on the well-being of pregnant women, in association with UNICEF. The CRS is presently working on a project with FCRS for an initiative that focuses on fact check and credibility of information. In addition to this, the CRS develops its own strategies and programmes to address the specific needs of the local community. 

Sustainable Strategies: Radio Sanskar is able to raise funds that meet only about eighty percent of its expenses, through grants and externally paid projects. The CRS is working on strategies for financial sustainability.

Number of listeners and Potential Outreach: The villages that Radio Sanskar covers within its broadcast limits has a population of nearly 4,70,000 people and the CRS estimates that it has an active listener base of nearly 70,000 listeners.

Major concerns in the Community: Poverty, illiteracy and unemployment form the core of the community’s problems. Health concerns, lack of adequate infrastructure, lack of awareness about welfare schemes, irregular income and low wages affect the community adversely.