Radio Manbhavan 90.8 FM

Contact Person: Mr. Amol Deshmukh

Broadcasting Language: Marathi

Genesis: Radio Manabhavan is managed by KCES M.J. College Jalgaon. The community radio station was established on 14th April 2022, with the vision to develop programmes that suit the most needy sections of the society and promote their substantial development.  The tagline of the CRS is ‘always heart-touching’. Despite being a young CRS, it has been able to influence the target community in ways that educate and empower them. 

Thematic Focus: The major focus areas of Radio Manbhavan are education, livelihood, industries and entrepreneurial ventures, rural development, women empowerment, and legal literacy. The CRS aims to develop educational and technical content that support industries, small business enterprises and entrepreneurial ventures. The CRS focuses on uplifting the lives of women in the cottage industry by making them socially aware and educating them in legal literacy. The CRS aims to reduce dropout rates in the local schools and undeveloped areas by producing educational content in the local language. The CRS promotes local culture, art and traditions with the help of local art groups. 

Sustainable Development Goals: Radio Manbhavan is focussed towards working on:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 10: Reduced Inequalities

Primetime Programmes: The primetime programmes of Radio Manbhavan are MJ Katta, Swamini, Sahity Darbar, Krushi Mitri, Hello Doctor, Yashoga, and Gost Gava Gachi. 

These programmes are produced in various formats like recorded talks, phone-in conversations, expert advice, etc, and designed to both entertain and educate the listeners. They touch upon various fields like education, health, literature and art, local updates, and news. The CRS also serves as a platform for the community members, especially the artists, to express their views, concerns, as well as showcase their talents. 

Innovations in format or any other way: Radio Manbhavan concentrates on developing content in different and engaging formats so that it remains relevant to the audience and is able to make an impact on them. Dramas, interviews, magazines, talks, etc. are some of the innovative formats that the CRS adopts. The CRS connects with its listeners through social media platforms and shares regular updates about its initiatives and events.

Core Team: There are seven CRMC members on the board of Radio Manbhavan. Four team members including the Station Director/Incharge, transmitter operator, and two radio jockeys form the core team of the CRS. They operate with a small team and aim to draw the maximum output out of minimal resources. 

Major Projects Undertaken: Radio Manbhavan was a part of the Arambh campaign in association with UNICEF and SMART. The CRS featured in the COVID-19 vaccination campaign in association with UNICEF and CRA, and the Amchi Urmila project in association with UNICEF and SBC3. The CRS has also regularly been a part of the International Day of Yoga campaigns in association with the Ministry of Ayush and CEMCA.  

Sustainable Strategies: Radio Manbhavan is presently funded by its parent organisation, KCES M.J. College. The CRS also generates revenue through the externally funded collaborative ventures that it participates in. 

Number of listeners and Potential Outreach: The CRS’ broadcast covers almost 170 villages and has an outreach potential of nearly five lakh people.

Major concerns in the Community: Lack of education in the rural communities affect them in many ways including unemployment, lack of awareness about fundamental rights, and inability to harness the best out of welfare schemes etc. The community should also be made aware of various health concerns.