Amlela Ki Awaz @ 89.6 FM

Contact Person: Mr. Gagan Singh Pathaniyan

Broadcasting Language: Hindi, Pahari and Punjabi

Genesis: The radio station became operational recently in January 2023 under the aegis of Meghraj Education Committee. The radio operates on the vision of its parent organisation in one of the backward areas of the state with an aim to bring awareness to the community. The radio functions through community support and intends to give back to the community in the form of educational programmes.

Thematic Focus: The main focus of the radio station is the elevation of the status of education and help improve the economic conditions of the poor. The station further stresses bringing forth the local folk artists and conserving traditions for the future generation.

Sustainable Development Goals: Radio Amlela Ki Awaz is focussed on achieving the given SDGs:

SDG 4: Quality Education

SDG 8: Decent Work and Economic Growth

SDG 9: Industry, Innovation and Infrastructure

SDG 16: Peace, Justice and Strong Institution

Primetime Programmes: The station broadcasts songs that are a creation of the community itself. Most of the local population is engaged in agriculture and the radio plays the songs created by them. It has shows like Apnapan, Sadabahar Geet, Apni Gapchhap, Kheti Hamari Pehchan. Apart from this, there are programmes designed for kids such as talent hunt, Kavita Goshthi, Sher-o-Shayeri, and Geetmaala dedicated to the spiritual songs sung by women’s groups.

Innovations in format or any other way: The radio effectively scouts content in the form of locally produced songs and broadcasts it on the radio. This helps in bringing forth the local talent while giving a voice to the cultural traditions of the area.

Core Team: The parent organisation itself runs the radio station with a small dedicated team. Due to limited resources in terms of finances and professionals in the field, the station gets help from women’s groups. The children in the community also show an active interest in participating in the programmes

Major Projects Undertaken: In lieu of adequate resources, the station has utilised its existing resources to the best of its capacity. Since the main purpose of the CRS is to assist in children’s education and promote organic farming, it curates the projects in a way to promote those.

 Sustainable Strategies: The station is mainly supported by its parent organisation and the local population. The station has held its best in spite of the limited sources of funding and wishes to expand its sustainability options in the future.

Number of listeners and Potential Outreach: The frequency broadcast reaches up to 20 to 25 village panchayats, each supporting 45,000 to 50,000 residents. The station is actively trying to increase its outreach at grassroots level and increase its active listener base.

Major concerns in the Community: The area in which the station operates is underdeveloped and is concerned with several issues such as a lack of employment opportunities, dowry system, lack of sports activities, poor educational facilities and substance abuse. The radio station, through its efforts, wishes to spread awareness regarding these issues through the government’s assistance.