IITK CR @ 90.4 FM

Contact Person: Mr. Ajay Kumar

Broadcasting Language: Hindi and English

Genesis: IITK CR was launched on 27th September, 2010 with the aim to broadcast content relevant to the local community as well as the student body in and around the campus. IITK CR provides a platform for enabling individuals, the student body and communities to share and express their stories, experiences and needs which contribute in structuring informative programmes. The aim is to bring out the unheard voices of the surrounding community and offer them a platform to showcase their talent and in return, offer a variety of content through the programmes to spread awareness in rural and semi-rural areas. 

Thematic Focus: Programmes have been structured taking into consideration the mixed population of the surrounding community which comprises rural and urban population. In recent times, IIT KCR has aired programmes on child health care and hygiene, COVID appropriate behaviour. Interviews of known personalities are aired to inspire and motivate the students and the community regarding career and life. The aim is to create interest in the mind and hearts of the listeners and raise awareness about the importance of community radio, and the CRS has achieved this by making programmes with community volunteers and members, thereby reflecting an effective and positive change in the society.

Sustainable Development Goals: IITKCR works on the following SDGs:

SDG 3: Good Health & Wellbeing

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 8: Decent Work and Economic Growth

SDG 10: Reduced Inequalities

SDG 11: Sustainable Cities and Communities

SDG 12: Responsible Consumption and Production 

SDG 13: Climate Action 

Primetime Programmes: The primetime programmes are Ek Mulaqaat,, Hunar (programme based on skill development and startups), Health is Wealth (programme based on health awareness and lifestyle), Vigyan ke Anmol Ratn (programme based on the lives of scientists), Bharat ke Ajoobe (programme based on Wonders of India), Hauslon Ki Udaan (programme based on inspirational people), Special Days (information about special days), Financial Literacy & Awareness based  promo , Sangeet Sansaar (programme based on Indian musical instruments). English Journey (programme based on communication).programme based on COVID-19 Prevention Campaign and COVID-19 Vaccination (myths and misconception), interviews with doctors and health workers (corona warriors),  Paathshala (programme based on Math for students), and Chemistry ki Duniya (programme based on chemistry for students). 

Innovations in format or any other way: The innovative approaches include working with various sections in and around the campus on health and sanitation, educational and agricultural issues, skill development, gender equality, de-addiction etc. The CRS team has structured its content according to the needs of the community, by producing realistic and effective programmes. The diversity of the surrounding community is kept in mind while curating the programmes.

Core Team: A team of active, dedicated members along with an enthusiastic group of volunteers aim to generate interest in the minds and hearts of the listeners and raise awareness on issues of local and global importance to meet the real objective of community radio. 

Major Projects Undertaken: IITK CR works on designing initiatives and intervention strategies to create a positive impact in the lives of its target community. The CRS has been a part of various awareness campaigns, and initiatives in different areas that influence the well-being of the community.

Sustainable Strategies: IITK CR is entirely funded by the Indian Institute of Technology, Kanpur. 

Number of listeners and Potential Outreach: Five villages fall within the broadcast range of the CRS. Nankari, Ratanpur, Barasirohi, Chakratanpur, and Mandhana – these villages have a total population of approximately three to four lakh people, and from this outreach potential, the CRS has an active listener base of around 85,000 listeners. 

Major Concerns in the Community: Major needs/areas of concern within the community are drug addiction, stress and anxiety owing to busy life and work pressure. The CRS has specifically curated programmes that address these concerns.