Radio Gramoday @ 90.4 FM

Contact Person: Mr. Shubham Rana

Broadcasting Language: Hindi, Punjabi, Haryanvi and English

Genesis: Radio Gramoday was established in 2019 by Manav Sewa Charitable Society.  The concept of Radio Gramoday originated from the vision to provide the community its own medium to convey relevant information to every individual in the community. Community radio can play a significant role at the grassroots level for rural development, contribute in the areas of agriculture, gender inequality, education etc., and also address prevalent social problems. 

Thematic Focus: Radio Gramoday has been an effective tool in creating awareness and enhancing knowledge in various areas. This has led to finding resilient solutions to community development problems in various sectors including culture, rural development, education, hygiene and sanitation, agriculture and local governance, among rural people. Radio Gramoday operates within its mandate as a community radio and essays the social responsibility of providing the community with crucial information in forms like news bulletins, updates on recent developments, and health programmes.

Sustainable Development Goals: Radio Gramoday focuses on the given SDGs: 

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 6: Clean Water and Sanitation

SDG 8: Decent Work and Economic Growth

SDG 12: Responsible Consumption and Production

Primetime Programmes: The primetime programmes of Radio Gramoday are Hum-Haryanvi, Humare Kissan, Gramoday Live, and Student-Zone. Humare Kissan is a programme, in which the CRS provides information regarding agriculture tools and techniques as well as disseminating information about government schemes for farmers. Hum-Haryanvi focuses on Haryanvi folk forms and Ragini. Student-Zone is a programme that hosts classes based on NCERT texts and features experts from the field of education to discuss career opportunities, scholarships and other things that can guide the youth towards a better future.  

Innovations in format or any other way: Radio Gramoday enlightens community members about various issues pertaining to their daily lives and provides solutions through interviews with experts from various fields including agriculturalists, doctors, and other distinguished personalities in the community. Apart from this, ‘Humare Gaam Ki Baat – Dr. Virender Singh Chauhan ke Sath’ is an innovative programme that highlights life and activities in all villages in the vicinity of Radio Gramoday 90.4. Information about the lives of local people and important historical sites in the villages are introduced by the community members themselves. This programme has been successful in motivating the community members to step forward and enthusiastically share information and exchange knowledge on a range of subjects.

Core Team: The overall control of the station lies with the management committee consisting of twelve members; all of them are from rural areas and include social workers, artists, academicians, and members from the labour class. There are four members in the core team that ensures the smooth operation of the CRS.

Major Projects Undertaken: Radio Gramoday partnered with CRA and UNICEF for awareness campaigns on COVID-19 vaccination and nutrition, sanitation and hygiene. The CRS collaborated with SMART for another COVID-19 campaign. Radio Gramoday has worked in partnership with the Agriculture Technology Management Agency for the upliftment of farmers in the community.  

Sustainable Strategies: Radio Gramoday sustains itself through the revenue generated from its externally funded collaborative ventures and advertisements from various agencies.

Number of listeners and Potential Outreach: The villages of Assandh, Nilokheri and Nissing are in the vicinity of Radio Gramoday. The radio reaches as many as three lakh listeners in the surrounding area, and has an even larger outreach potential. 

Major concerns in the Community: Radio Gramoday works for a community that is predominantly rural. While health and hygiene remain common areas of concern, drug abuse is emerging as a fresh challenge for both the masses and the government. Unemployment and diminishing agricultural income are also among the major concerns.