YFM Radio @ 91.2 FM

Contact Person: Mr. Sudipta Das

Broadcasting Language: Bengali, Hindi and English

Genesis:  YFM NSHM Community Radio was launched in 2013. NIMD is the first private college in eastern India to start its own broadcasting radio station. The motto of YFM CRS is ‘Inform, Educate, Entertain’. The CRS aims to promote the holistic development of the local community by addressing critical issues, supporting the educational development of the youth, and ensuring the well-being of the community members. 

Thematic Focus: Quality education and cultural development are the primary focus areas of YFM CRS. The CRS is a platform for the community to interact and connect with each other, express their concerns and views, resolve them through collective efforts, and showcase their talents. 

Sustainable Development Goals: YFM intends to expand its focus area but presently focuses on these two goals:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

Primetime Programmes:  YFM CRS has a strong bank of programmes that are broadcast during the primetime on a rotational basis. The programmes are developed and delivered in various formats to engage, educate and inform the audience. The prevalent social concerns and problems are also addressed through these programmes. 

Hello Doctor is one of the primetime programmes and is quite popular among the community members. 

Innovations in format or any other way: In addition to broadcast, the CRS is an active proponent of narrowcasting its programmes and initiatives in the remote areas of the community, The CRS coordinates and organises health camps for the community.

Core Team: YFM CRS operates with a small team of two members. One of them essays the roles of the content writer and radio jockey, and the other is a sound recordist. 

Major Projects Undertaken:  During the COVID-19, YFM CRS was a part of many campaigns and initiatives related to COVID-19 awareness and vaccination. The CRS has also been a part of the election awareness and voting rights campaign run by the Election Commission of India.