Radio 90 FM

Contact Person: Jomy Thomas (Assistant Program Director)

Broadcasting Language: Malayalam  

Genesis: Radio 90 FM was established at the campus of Amal Jyothi Engineering College, Koovapally. It is licensed by the Union Ministry of Information and Broadcasting, New Delhi, and started its operation on July 4th, 2022 with the goals of improving the society as a whole and incorporating the concepts of education and agriculture.  It gives farmers, tribal members, Dalits, labourers, women, adolescents, and children a platform to voice their concerns and be heard. More than 44 different programmes are broadcast by Radio 90 for 18 hours every day, and the radio signals reach the districts of Kottayam, Pathanamthitta, and Idukki. 

Thematic Focus: The agricultural activities in the region vary depending on local conditions, land availability, and farmer preferences. Kottayam, Pathanamthitta, and Idukki districts have a well-developed educational infrastructure with schools, colleges, and universities, which have contributed significantly to the education sector. Since the CRS is situated in this region, it focuses more on education and agriculture.

Sustainable Development Goals:  Radio 90 broadly focuses its work on the following SDGs:

SDG 3:Good Health and Well-Being 

SDG 4: Quality Education  

SDG 5: Gender Equality  

SDG 6: Clean Water and Sanitation  

SDG 7: Affordable and Clean Energy  

SDG 8: Decent Work and Economic Growth  

SDG 9: Industry, Innovation, and Infrastructure  

SDG 10: Reduced Inequalities  

SDG 11: Climate Change and its impacts 

Primetime Programmes: 100 Meni is a program which addresses the difficulties faced by farmers. Radio 90 FM broadcasts the programme Healthy Hub to educate listeners about the hazards of an unhealthy lifestyle. Women are the primary caretakers for children and the elderly, and the Pennidam program is designed to help them adjust to new realities and problems. Students Zone is a program that shares information regarding education, career and other matters. Android Joppan 9.o is a satirical programme that focuses on current affairs. 

Sports news reporting is very popular and Radio 90 FM’s Baton program broadcasts details of cricket, football, badminton, and other sports. Local public relations are essential for building lifelong allegiances and affiliations, and Radio 90 FM’s Radiogramam program aims to promote and cultivate positive ties within the community. 

Innovations in format or any other way: Along with broadcasting, Radio 90 FM also offers podcasting and live streaming via a web application that is accessible to both Apple and Android users. The CRS also harnesses the best of social media platforms to engage with community members, especially the youth. Radio 90 FM’s programmes are also available on Spotify. 

Core Team: The core team at Radio 90 FM comprises the Chairman, Managing Trustee, Station Director, and Programme Director. The team also boasts of a panel of academicians, agriculturists, career experts, educationists, teachers, artists, medical representatives and women coordinators. 

Major Projects Undertaken: The radio station has partnered with leading organisations for campaigns on anti-drugs awareness, safe food habits, water conservation and financial literacy. 

Sustainable Strategies: The CRS is funded completely by its parent organisation while it also creates revenue through the different collaborative projects with external organisations. 

Number of listeners and Potential Outreach: Radio 90 FM has an active listener base of nearly 90,000 people within its broadcast range. 

Major Concerns in the Community: For survival and well-being, one must have access to sanitary facilities, wholesome food, adequate shelter, and clean water. Maintaining good health requires access to affordable, high-quality healthcare. For the general welfare and development of a community, education, respectable employment opportunities, and a stable income are also necessary.  Another area of concern is climate change and its effects. The society must promote an inclusive attitude and give marginalised groups the freedom and space to express their concerns.