Sargakshetra FM @ 89.6 FM

Contact Person:  Fr. Alex Praikalam CMI

Broadcasting Language: Malayalam 

Genesis: Sargakshetra 89.6 FM Community Radio is an initiative of Sargakshetra Charitable Trust to contribute to the development of the society. It is licensed by the Ministry of Information and Broadcasting, Government of India and located at Mannanam in Kottayam District, Kerala. The purpose of the radio is to give voice to the unheard voices of communities that otherwise go unnoticed. Launched on 1 November 2022, the CRS is an ambassador of positivity, hope, optimism and goodness.

Thematic Focus: Radio Sargakshetra focuses on improving the production and income of farming communities, empowering women, children and senior citizens, improving education and livelihood, promoting peaceful societies, promoting SMEs, and preparing the community for disaster management in times of natural calamities.

Sustainable Development Goals:  Radio Sargakshetra broadly focuses its work on the following SDGs:

SDG 1: No Poverty 

SDG 2: Zero Hunger 

SDG 3: Good Health and Well being 

SDG 4: Quality Education 

SDG 5:Gender Equality 

SDG 8: Decent Work and Economic Growth

SDG 10: Reduced Inequalities 

Primetime Programmes: The following are the primetime programmes of Radio Sargakshetra

1. SK Junction 

SK Junction gives the listeners opportunities to educate themselves on various topics such as community development, agriculture, environment, health, lifestyle and more. The programme offers practical tips for everyday life and in-depth explorations of different subjects through informative content. 

2. For the People 

This programme is a one-stop destination for all things related to welfare schemes, public services, government initiatives, and financial literacy. 

3. Uyare 

This programme gives the listeners expert insights on universities, career opportunities, language learning and skill  development. 

Innovations in format or any other way: Radio Sargakshetra believes in enhancing interactions through digital engagement in today’s time where the global community is adopting newer technologies by the hour and hence, the CRS regularly engages with its audience through the means of social media platforms. The CRS has also made a huge impact on the lives of its young audience by providing them with much-needed career guidance and enhancing their soft skills.

Core Team: Radio Sargakshetra boasts of a large and robust staff. The core team includes the Chairman, Vice-Chairman, Managing Director, Station Director, Station Manager and Creative Head who are efficiently supported by a team of seven radio jockeys, PRO and sound engineers. 

Major Projects Undertaken: The CRS has primarily worked on internal projects and designed interventions relevant to its focus areas that are mentioned earlier. 

Sustainable Strategies: Radio Sargakshetra aspires to be a self-sustaining entity by creating a revenue stream from partner projects, advertisements and the training programmes that it conducts for Self Help Groups in the community. 

Number of listeners and Potential Outreach: The CRS has an outreach potential of nearly 8 lakh people.

Major Concerns in the Community: Though extensive research is needed to identify the major problems that the community faces, there is a need for better infrastructure and better facilities in educational and administrative institutions, better equipment and preparation to contain the impact of natural and manmade calamities,  promoting entrepreneurial endeavours and supporting SMEs, and bridging socio-economics gaps in the community by fostering an inclusive approach.