Radio Sphoorty @ 89.6 FM

Contact Person: Mr.  R. Prakash Reddy

Broadcasting Language: Telugu

Genesis: Radio Sphoorty was launched on 23rd June, 2022 in Kurnool, Andhra Pradesh with the aim to bring desired positive changes in the lives of the target community. Radio Sphoorty is committed to bridging socio-economic gaps, and building a strong and equal community, Even though the CRS is still in its early days, it has been able to make a place for itself in the community and be a part of their daily lives.

Thematic Focus: The primary thematic focus areas of Radio Sphoorty include education, health, and women empowerment. The CRS delves into other areas that require attention and are critical to the well-being of the community. The CRS also promotes and preserves the local culture, art, and traditions. 

Sustainable Development Goals: Radio Sphoorty has created its programmes to achieve the given SDGs:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

Primetime Programmes: Radio Sphoorty’s primetime programmes are Morning Health, News, and various phone-in programmes. The programmes are developed in formats that encourage the community members to step forward, connect with each other, voice their concerns and opinions, share their knowledge and experience, and showcase their talents.  

Innovations in format or any other way: The CRS strives to forge strong relationships with the community through the means of narrowcasting and interacting with the last of community members. This helps nurture an inclusive attitude and promotes better connections within the community. 

The CRS also broadcasts its programmes through its mobile application.  

Core Team: Radio Sphoorty has a small and dedicated team of four members who each essay unique responsibilities to ensure the seamless operation of the CRS. 

Major Projects Undertaken: Radio Sphoorty was part of a six-month programme in association with UNICEF. The CRS is still in its early days and is yet to bag major projects with other leading organisations. 

Sustainable Strategies: Radio Sphoorty is actively devising plans to generate revenue through different streams and become a self-sustaining entity in the near future.

Number of listeners and Potential Outreach: Radio Sphoorty has an active listener base of nearly one lakh listeners despite being a young CRS.

Major concerns in the Community: Unemployment, low income, and lack of sustainable livelihood options affect the community, especially the youth and women. Vocational training and skill-building workshops can help address these concerns and create opportunities, resulting in economic growth and professional development.