Lalit Lokvani @ 90.4 FM

Contact Person: Ajay Srivastava

Broadcasting Language: Hindi and Bundeli 

Genesis: Lalit Lokvani community radio, was set up by Sai Jyoti Gramodhog Samaj Seva Samiti in July 2007 in Alapur village, Lalitpur district of Uttar Pradesh. and its broadcast officially started on 03rd September 2010.  Lalit Lokvani’s audience includes people from different age groups and sections of the society. The CRS focuses on preserving and promoting the local art and artists by providing them a platform to showcase their talents. Lalit Lokvani emphasises the importance of creating infotainment programmes that entertain and educate the community. 

Thematic Focus: Lalit Lokvani works on areas that have the potential to transform the lives of the community members. These areas range from art, culture, language, history and heritage, health, education, employment prospects, gender equality, and access to clean water and sanitation facilities. The CRS is committed to the cause of addressing the concerns of the society and being a part of their daily lives. 

Sustainable Development Goals: Radio Lalit Lokvani aims to achieve the following SDGs:

SDG 1: No Poverty 

SDG 3: Good Health & Wellbeing

SDG 5: Gender Equality

SDG 6: Clean Water and Sanitation    

Primetime Programmes: The primetime programmes that feature on Lalit Lokvani are Khet Khalihan, Hamara Pashu, Gyan Vani, We are moving towards Swaraj, Teej festival, Hello Farmaish, Bundeli Jhalak, Suno Meri Bahna, Bari Umar Ke Phere Khub Masooby Jhele among many others. 

These programmes are developed in the infotainment format and are based on health, culture, agriculture, education, women empowerment, and also address different social issues. The programmes include conversations, discussions, dramas, music, and expert insights to educate, empower and entertain the community. 

Innovations in format or any other way: Lalit Lokvani focuses on establishing a bond with the community members through community-oriented participatory programmes. Such initiatives prove helpful in addressing the concerns and needs of community members who stay in remote or media-dark areas. The CRS believes in the wholesome development of each member in the community and therefore adopts narrowcasting in addition to its broadcasting services.

Lalit Lokvani has been able to bring a positive change in its community by creating awareness around important issues like girl child education, child marriage, and organic farming. As a result of the CRS’ efforts, more farmers have adopted organic farming in the region. 

Core Team: There are thirteen CRMC members on the board of Lalit Lokvani. The CRS also has three core members in its staff. Lalit Lokvani invites local folk artists and community members to perform in the programmes and also contribute to programme development in whatever capacity they are ready to.

Major Projects Undertaken: Lalit Lokvani has worked on initiatives for better health and nutrition for adolescent girls and women in the community. The CRS is working on projects like Poshan, Communicable Disease Control Campaign, The TB Challenge etc., and has collaborated with leading agencies and organisations like UNICEF, CEMCA, and SMART.

Sustainable Strategies: Lalit Lokvani receives almost sixty percent of its annual budget from its parent organisation. The CRS tries to raise the remaining amount through paid collaborations and advertisements from external organisations. 

Number of listeners and Potential Outreach: The CRS has an active listener base of nearly 1,60,000 listeners from almost 200 villages within the broadcasting range. 

Major Concerns in the Community: In 2022, Lalit Lokvani conducted a survey in a justice panchayat to assess the knowledge of the Saharia community regarding the Forest Rights Act, as they are mainly dependent on the forest and its produce for their daily life requirements. It turned out that the community did not have much knowledge about it. The CRS designed a programme and also organised a seminar to educate the community members about the Forest Rights Act. The community also needs to be made aware of the Prashikshan scheme of the government.