City Montessori School Community Radio @ 90.4 FM

Contact Person: Mr. R.K. Singh

Broadcasting Language: Hindi

Genesis: On the 1st of July, 2005, the City Montessori School Community Radio Station at CMS Inter College Gomti Nagar was established at a frequency of 90.4 MHz.  The CMS Radio Station was inaugurated by Shri Arjun Singh, the then-Union Minister for Human Resources and Development. In the same year, Shri Jaipal Reddy, the then-Union Minister for Information & Broadcasting, officially opened a second CMS Community Radio Station located at Kanpur Road in a glittering ceremony attended by prominent dignitaries. CMS Community Radio was established with the sole purpose of educating the masses.

Thematic Focus:  The goal of CMS Radio is to establish centres for community education, collaboration, and problem-solving. Without sacrificing their cultural identity, community members are given the power to create and broadcast their own stories. Additionally, it offers a forum for community problem-solving, which opens the door for increased social and economic development. The CRS also focuses on the welfare of young girls, gender equality, and professional and economic development. 

Sustainable Development Goals:City Montessori School CRS aims to achieve the given SDGs:

SDG 3: Good Health & Wellbeing

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 6: Clean Water and Sanitation  

SDG 8: Decent Work and Economic Growth

SDG 13: Climate Action 

SDG 14: Life Below Water

SDG 15: Life on Land

Primetime Programmes:  The primetime programmes are Geeton ki Jhankar, Chowlk Mouse Aur Tum, Sanware Dhara, Community Ke Rang, Kisan Manch, Maati Ke Geet, Kanoon ki Baat, Hinsa ko Roko,Sehat Ki Baat, Career Mitra, My Nation, My Pride.

These programmes have been  developed as infotainment content for the target community, and include discussions, debates, phone-in interactions, expert advice, musicals, and talk shows, that deal with number of topics and issues like gender equality, community welfare, agriculture, legal provisions, national and international affairs, and other areas that concern the community. The programmes are designed with an inclusive approach to cater to people from all age groups, occupations, sections of the society.

Innovations in format or any other way: The CRS’ commitment to the community is beyond the broadcasting of programmes. CMS Radio designs inclusive, community-participatory events and programmes to ensure that the community members are a part of the CRS. CMS CRS collaborates with local bodies and organisations for initiatives that address the needs and concerns of the community. 

Core Team: CMS CRS has a team of ten dedicated staff members that include four executive members, four technical staff, and two people as support staff. The students from the parent and sister organisations, as well as members of the community contribute to the activities at the CRS.

Major Projects Undertaken: In the eighteen years of its service to the community, the CRS has been part of several projects that have had a positive impact on the lives of community members. This includes collaborations with organisations and agencies like UNICEF, CEMCA, NHM, and CFAI for interventions and campaigns in areas that include education, nutrition and health, and COVID-19 awareness and Vaccination drives. 

Sustainable Strategies: The CMS group, the parent organisation of the CMS CRS, completely funds and supports the CRS in all its endeavours. 

Number of listeners and Potential Outreach: The villages Maqdoompur, Malhaur, Ashraf Nagar, Jhiljhila Purva, Kulli-Kheda, Mastemau, Khadgapur, Lalai Kheda Sathwara, and the city of Lucknow fall within the broadcast range of CMS CRS. The CRS has an outreach potential of two lakh people and an active listener base of nearly one lakh listeners. 

Major Concerns in the Community: Health concerns, lack of adequate sanitation facilities, need for better education and health infrastructure, need for employment opportunities, and bridging socio-economic gaps in the society are amongst the issues that need immediate attention in the target community. The CMS CRS has focused on designing effective interventions to address these concerns.