Loudspeaker @ 90 FM

Contact Person: Mr. Vaibhav Sharma

Broadcasting Language: Bhojpuri 

Genesis: Loudspeaker 90 FM was established in 2019 by Safe Society. The CRS focuses on the production of community-centric programmes and interventions in different formats. The CRS addresses the issues of the community and disseminates knowledge on several topics to empower the community. 

Thematic Focus: The major thematic focus areas of Radio Loudspeaker are education, women empowerment, bridging social and economic gaps, promoting sustainable energy, and environment conservation. Additionally, the CRS also delves into any other area that requires attention. 

Sustainable Development Goals: Radio Loudspeaker works on the development of the following SDGs:

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 8: Decent Work and Economic Growth

SDG 10: Reduced Inequalities

Primetime Programmes: The primetime programmes at Radio Loudspeaker include Shiksha Hai Kamaal Ki, Pathshala, and Chauka se Chaupal. In addition to these programmes, CRS also hosts other programmes as per the needs of the community. 

The programme Shiksha Hai Kamaal Ki focuses on children and adolescents. It includes narrations, recitals, and other engaging activities for children. The programme aims to educate children by introducing them to different topics and concepts. Pathshala is an educational programme for the youth where experts from different fields discuss career prospects and provide other relevant information. Chauka se Chaupal is a programme which aims to bridge the gap between the rural community and government agencies. The programme shares information on different government schemes for the welfare of the rural community. 

Innovations in format or any other way: The CRS engages with its young listeners through social media, and organises different events and campaigns in the community. Radio Loudspeaker focuses on active engagement with its community members through the means of narrowcasting. 

Core Team: The core team at Loudspeaker Radio comprises ten staff members. The team is led by the Station Director who is the presiding authority on all official matters. The CRS is supported by a group of volunteers who also essay the role of radio jockeys, presenters, narrowcast staff, and community coordinators.

Major Projects Undertaken: Radio Loudspeaker has been a part of many projects with key partners that include UNICEF, UNESCO, CRA, and SMART. All of these projects have primarily focused on the welfare of the rural community. 

Sustainable Strategies: Radio Loudspeaker receives provisions for about half of its annual budget from its parent organisation. The remaining funds are generated through the means of externally funded projects.

Number of listeners and Potential Outreach:  The outreach potential in the broadcast region of the CRS is about 75,000 people and the CRS has an active listener base of around 50,000 listeners.

Major Concerns in the Community: Health issues, lack of employment opportunities, need for better educational infrastructure, issues related to waste management, illiteracy, etc. are major concerns that affect the community.