MITS Radio @ 90.8 FM

Contact Person: Mr. S. A. Subhan, Station Manager 

Broadcasting Language: Telugu and English

Genesis: MITS Radio 90.8 FM was established in January 2023, under the aegis of Madanapalle Institute of Technology & Science. It is the first community radio in Madanapalle and aims to uplift its target community through the means of effective interventions across different areas that affect the community. 

Thematic Focus: MITS Radio focuses on several themes which include education, health, youth empowerment, women’s welfare, life skills, environment, culture, and social harmony. The programmes are designed to accommodate these themes and promote the welfare of the community members. 

Sustainable Development Goals:  MITS Radio is working on achieving the following SDGs:

SDG 2: Zero hunger, 

SDG 3: Good health and Well-Being, 

SDG 4: Quality Education, 

SDG 5: Gender Equality, 

SDG 8: Decent Work and Economic Growth, 

SDG 13: Climate Action 

Primetime Programmes: The primetime programmes are Pallelu Panta Seemalu, Udyoga Varthalu, Chinnarula Karyakramam, Sastra Vignanam, Sandhya Samayam, Yuvata-mata manthi, Mahilavani, and Matha-Sishu Karyakramam. 

Pallelu Panta Seemalu is a program where local agricultural officers are interviewed to increase farmers’ awareness and knowledge. The program covers topics such as horticulture, animal husbandry, and poultry. 

In Udyoga Varthalu, experts from the field of education discuss career opportunities, scholarships, and other information that can guide youth towards a better future. 

Chinnarula Karyakramam is a program where teachers from local schools host language classes.

Sastra Vignanam is a phone-in program that features interviews with researchers and faculty members on various scientific topics, as well as news and updates on ongoing research projects. The program also includes discussions on the societal impacts of science. This would help bridge the gap between the scientific community and the general public, promoting scientific literacy and appreciation among listeners. 

Sandhya Samayam focuses on the experiences of senior citizens, providing a valuable platform for members of the community to connect, share their experiences, and learn from one another. 

Yuvata-mata Manthi focuses on youth, while Mahilavani aims to empower women, and Matha-Sishu Karyakramam focuses on women and child health.

Innovations in format or any other way: Effective narrowcasting and engaging with listeners on all the major social media platforms are innovative ways in which the CRS stays connected with its audience. 

Core Team: The staff at MITS Radio includes the Station Coordinator, Station Manager, and AV Technician. The Station Coordinator handles program management, volunteer coordination, budgeting and fundraising, and manages the day-to-day operations of the station to ensure that it runs smoothly. The Station Manager is responsible for programmes and production, while the AV Technician provides technical support, including recording post-production, and sound mixing. 

Major Projects Undertaken: Since the CRS was established just recently, it is yet to be part of a major project or collaborative intervention and has so far focused on its internal projects. 

Sustainable Strategies: MITS Radio is funded and supported by its parent organisation  Madanapalle Institute of Technology & Science.

Number of listeners and Potential Outreach: Within a short span, the CRS has become popular and harbours a healthy listener base. Surveys are underway to determine the potential outreach and listener base. 

Major concerns in the Community: Community members need guidance on a variety of matters pertaining to government schemes and welfare policies, healthcare schemes, employment opportunities etc.