Radio IIMT @ 90.4

Contact Person: Dr. Sugandha Shrotriya

Broadcasting Language: Hindi

Genesis: In 2007, Radio IIMT 90.4 became the first Community Radio Station in Meerut, India. Radio IIMT was founded by Shri Yogesh Mohanji Gupta, Chairman of IIMT Group of Colleges, Meerut. The station began with broadcasting two hours of educational programmes; now, the station broadcasts 18 hours of programmes. The station caters to a mix of rural and urban masses, catering to homemakers, entrepreneurs, students, faculty, new startups, administrators, and shop owners. The station’s innovative approach combines knowledge, creativity, and entertainment value. The station’s mission is to cater to the needs of the community.

Thematic Focus: Radio IIMT focuses on community welfare by covering a wide spectrum of areas such as spirituality, employment, child psychology, law and rights, home remedies, healthy recipes, environment, sports, career prospects, inventions, agriculture, health, and community participation.

Sustainable Development Goals: Radio IIMT aspires to achieve these SDGs:

SDG 3: Good Health & Wellbeing

SDG 4: Quality Education

SDG 10: Reduced Inequalities

SDG 13: Climate Action 

SDG 16: Peace Justice and Strong Institution  

Primetime Programmes: The primetime programmes which feature on Radio IIMT are Wake-up Meerut (8 AM to 10 AM) which helps the listeners start their day positively with a dose of morning motivation. Bindass Shaam (5 PM to 8 PM) is an awareness programme in which the administrative officers of Meerut address the concerns of the community members, clarify their doubts and queries on different matters, and try to suggest resolutions to their concerns. 

The CRS also has a large pool of programmes on health, spirituality, education, career prospects, agriculture, lifestyle, sports, environment, and other areas that impact the daily lives of the community members.

Innovations in format or any other way: Radio IIMT utilises various outreach techniques, including targeted programming, mobile broadcasting, community engagement, and social media, to connect with the community and build stronger relationships. With mobile broadcasting, the radio station can reach remote areas and set up temporary studios in public places, while targeted programming makes sure that the programming is interesting and relevant to the community. Events, campaigns, and outreach programmes that engage the community promote trust and ownership among its members. Social media platforms facilitate community outreach, information sharing, listener connections, and programme promotion.

Core Team: The core team at Radio IIMT comprises seven staff members including the Station Director. The CRS has a dedicated team of radio jockeys who proactively host the programmes and make them an outright hit among the listeners. 

Major Projects Undertaken: Radio IIMT was a part of the following projects – Mission Corona campaign, Basic Covid-19 Awareness and COVID-19 Preventive Tips Campaign, Young Warrior  Campaign, Cyber Crime Awareness Campaign, Eat Right India, Yoga Day Campaign,  PM-JAY Campaign, and Vaccine Hesitancy Campaign. The CRS collaborated with the likes of UNICEF, SMART, and CEMCA for these campaigns and initiatives. 

Sustainable Strategies: Radio IIMT is financially supported by grants from its parent organisation, IIMT Engineering College, Meerut. The CRS also generates its own revenue stream through the means of externally funded projects. 

Number of listeners and Potential Outreach: The total population within the broadcast range of Radio IIMT is approximately thirty lakh people, and the CRS estimates that it has an active listener base of twenty lakh listeners from the total outreach potential. 

Major Concerns in the Community: The major concerns in the society include lack of awareness about different public welfare schemes of the government, relatively lower enrolment rates of girls in school, need for better healthcare and educational infrastructure, low income, and unemployment amongst the youth. The community also needs to be educated and made aware of environmental issues and conservation.