Radio SD @ 90.8 FM

Contact Person: Dr. Sidharth Sharma

Broadcasting Language: Hindi

Genesis: Radio SD Set up by The SD College Association at Muzaffarnagar. Radio SD provides a platform to citizens and students to enrich their knowledge, help fellows through interactive sessions and the local community members to showcase their talent, share their stories, and express their opinions. 

Thematic Focus: The major thematic focus area of Radio SD is education. The CRS also focuses on impacting the lives of the community members by addressing concerns related to areas like health, public policies and welfare schemes, environment, and prevalent social problems. The CRS also promotes local art and culture through its platform. 

Sustainable Development Goals: Radio SD is working to achieve the following SDGs:

SDG 1: No Poverty 

SDG 4: Quality Education  

SDG 15: Life on Land

SDG 16: Peace Justice and Strong Institution

Primetime Programmes: The primetime programmes that are broadcasted on Radio SD are Morning Villain, Ole Ole, Health Show, Request Show, Suhane Kisse. 

These programmes cover many fields, including history, literature, general knowledge, politics, economics, science, technology, sports, and entertainment. Many of the programmes feature experts who share their knowledge and experiences while encouraging the audience to engage in debates and discussions. 

Innovations in format or any other way: Radio SD also engages in outdoor broadcasting, and organises events involving community members. The CRS also conducts tutorial classes for students and maintains a student helpline.

Radio SD 90.8 FM organised a campaign focusing on the struggles of the community of Hijra (Eunuch) in Indian society. The campaign aimed to ensure equal opportunity, equity, social justice, empowerment, and social integration for transgender individuals in the district. By inviting dignitaries and understanding the problems faced by Hizras, Radio SD convinced educational institutions to admit young Hizra community members, enabling them to become active members of the community. This campaign advocated the rights of young transgenders and Hizra community members, urging them to be educated and involved in the community.

Core Team: Radio SD has a small but dedicated team of five members who are responsible for various aspects that ensure the smooth functioning of the station. The CRS also invites community members to volunteer and be involved in different stages of programme design and production. 

Major Projects Undertaken: Radio has featured as a key partner in many regional and national campaigns in collaboration with different agencies like the District Health Department, Probation Office, and organisations including SMART, NHM, and CRA.

The CRS also works on developing its own internal projects that focus on the well-being of the target community. 

Sustainable Strategies: Radio SD aspires to be a self-sustaining entity by generating revenue through collaborations with government agencies and other private organisations. 

Number of listeners and Potential Outreach: The CRS has a strong potential outreach of at least 4,50,000 people within its broadcast range,

Major Concerns in the Community: The community has many farmers and they face several challenges in agriculture. They need access to the latest technology and updates to enhance their yield. The community also requires better health and educational infrastructure.