Overview
Snehi Lokotthan Sansthan, Nai Basti Fatehpur, Shivajee Nagar, Siwan, Bihar – 841226
Contact Person: Mr. Madhusudhan Pandit
Broadcasting Language: Local language
Genesis: Snehi Lokotthan Sansthan is a non-profit organisation that focuses on social empowerment through social awareness. The organisation believes that community radio, with limitless potential, can be a powerful tool in enhancing social awareness of the community. Radio Snehi was conceptualised out of this thought, and established on 17th November 2010. The CRS aims to address the prevalent problems in the target community through its programmes and initiatives.
Thematic Focus: The primary focus areas of Radio Snehi are agriculture, child labour, gender equality, sustainable livelihood, education, sanitation and hygiene, and women empowerment through the establishment of self-help groups (SHGs).
Sustainable Development Goals: The CRS focuses on the following SDGs:
SDG 3: Good Health and Well-Being
SDG 4: Quality Education
SDG 5: Gender Equality
SDG 6: Clean Water and Sanitation
Primetime Programmes: The primetime programmes that are broadcast on Radio Snehi are Krishi Chaupal (a programme based on agriculture), Mastermind (a quiz programme for students), Apna Hero (a programme featuring local talents), Fit Ho Toh Hit Ho (a programme on health and fitness), Swachhata (a programme on sanitation and hygiene), and Beta Beti Ek Samaan (a programme on gender equality). The CRS addresses the concerns and needs of the target community through these programmes, while also entertaining them.
Innovations in format or any other way: In addition to its broadcast, Radio Snehi organises training programmes for women in self help groups. They produce products like cloth bags, bed covers, TV covers, table mats etc. The CRS also endorses their products amongst the local community. This helps them increase their sales and earn better.
The CRS encourages local folk singers and provides them a platform to showcase their talents.
Core Team: Radio Snehi has a large and efficient team. The core team also includes members of the parent organisation and the community. There are more than hundred community volunteers who also contribute as radio jockeys. A panel of experts from different fields give feedback on the programmes of the CRS.
Major Projects Undertaken: Radio Snehi has been an active participant in several regional and national projects in collaboration with organisations like SMART, CRA, UNICEF, and Ideosync to name a few, The CRS has developed many programmes and initiatives internally to support the local community.
Sustainable Strategies: Supported by its parent organisation, Radio Snehi focuses on minimising its expenses by devising several strategies. The community volunteers offer free service to the CRS. These volunteers are trained by the CRS in different areas like editing, recording, presenting, and hosting interviews. The CRS also generates revenue through contributions from community members and externally funded projects with different organisations.
Number of listeners and Potential Outreach: Radio Snehi covers the district of Siwan within its broadcast limits, and has an active listener base of nearly 1,25,000 listeners.
Major concerns in the Community: The community members are mostly unaware of any government schemes or policies that are in place for their welfare. There is little or no communication between civic bodies and the local community. The community also suffers from unemployment and low wages.
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