Overview
Contact Person: Mr. Sushil Kumar Bharti
Broadcasting Language: Hindi
Genesis: Radio Noida was set up in 2009 by the organisation Asian School of Media Studies. The CRS was established with a vision to improve the chances of education and provide guidance to children and youth in the community. The CRS had a humble beginning but has gradually into a powerful and influential contributor to the lives of its target community.
Thematic Focus: The focus of Radio Noida is to be a part of the community and work for the well-being of its members. This is being done through different programmes and initiatives developed by the CRS to cater to the specific needs of the community and address their concerns. The primary focus rests on fields including education, women and youth empowerment, bridging socio-economic gaps, and promoting social harmony, peace, and unity.
Sustainable Development Goals: The SDGs that Radio Noida focuses on ares:
SDG 3: Good Health & Wellbeing
SDG 4: Quality Education
SDG 5: Gender Equality
SDG 8: Decent Work and Economic Growth
SDG 16: Peace Justice and Strong Institution
Primetime Programmes: The primetime programmes of Radio Noida includes skits, dramas, spot interviews, discussions, narration, phone-in interactions, and expert advice. These programmes are closely linked to the primary focus areas of the CRS, and aim to build a strong, independent and aware society. Women the Achiever, and Aaj ka Kalakar are among the popular primetime shows that feature on Radio Noida. Women the Achiever is a programme that honours the contributions of women to the community and applauds their incredible ability to survive even the toughest challenges to emerge as achievers and winners; their stories are a source of motivation to the community to take heart from. Aaj ka Kalakaar is a programme that aims to provide a platform for budding artists in the community. The show also features local artists whose talents go unseen and ignored in this bustling world of social media trends.
Innovations in format or any other way: The CRS has always been a strong proponent of community-focused activities in addition to broadcasting. The CRS focuses its community gathering on cleanliness, hygiene, sanitation, and creating awareness around issues that affect the community adversely.
Core Team: Radio Noida has a robust and dedicated team of eight members who each are responsible for distinct roles in the CRS, and they ensure the seamless functioning of the CRS by coordinating and contributing to all the areas related to it.
The CRS warmly welcomes local volunteers to be a part of the daily activities and programmes at the station.
Major Projects Undertaken: The CRS works on its internal initiatives to create a lasting impact in the target community. It also collaborates with external organisations for different funded projects.
Sustainable Strategies: Radio Noida is primarily supported by financial assistance from its parent organisation, the Asian School of Media Studies. The CRS also generates some revenue through paid collaborative ventures with different agencies and organisations.
Number of listeners and Potential Outreach: Radio Noida covers different areas of Noida city and has an active listener base of more than fifty thousand people.
Major Concerns in the Community: Health and lifestyle issues affect the well-being of the community as a whole. Pollution, water contamination, hygiene, and lack of adequate sanitation facilities are issues that require immediate attention from the local bodies.
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