Salaam Namaste Community Radio @ 90.4 FM

Contact Person: Ms. Barsha Chabaria

Broadcasting Language: Hindi and English

Genesis: Salaam Namaste community radio station (a unit Of Institute Of Management Studies, Noida) is the first CR station of Noida and Ghaziabad. Parented by Institute Of Management Studies, Salaam Namaste Community Radio was initiated to be an important medium of change in the community. The CRS is committed to working for the welfare of the community, and encourages community participation for the holistic development of the community. Various radio programmes and initiatives of Salaam Namaste have been awarded and recognized at various platforms.

Thematic Focus: The station has been operational since 2009 catering to different sections and groups in the community including senior citizens, slum dwellers, domestic helpers, children and women, folk artists, etc. Celebrating a decade of community service and community participation, the CRS has been able to transfer information about government (Central and State) programmes & schemes, accessing government services, and bringing social and developmental changes in the target communities. 

Sustainable Development Goals: Salaam Namaste Community Radio aspires to achieve the SDGs given below:

SDG 2: Zero Hunger  

SDG 3: Good Health and Wellbeing 

SDG 4: Quality Education,  

SDG 8: Decent Work and Economic Growth 

SDG 12: Responsible Consumption and Production 

 Primetime programmes: Primetime programmes broadcast by Salaam Namaste include Salaam Sehat for health awareness, Salaam Shakti for women empowerment, Art Manthan for Indian art and culture, Maati Ke Geet for local music, Chaupaal for village talks, Salaam Talent for community talent, Nanhi Aawaz Badi Seekh for social issues awareness, Chakh De Chotu for underprivileged kids, TB Challenge for TB awareness, and Jet Cancer Par for cancer awareness.

 Innovations in format or any other way: Along with broadcasting, the CRS effectively uses narrowcasting, outreach programmes, and community-led activities to establish a strong connection with the community. 

The CRS collaborates with NGOs and health groups like Childline 1098, Noida Authority, and Indian Medical Association to promote child rights, women’s health, health awareness, and Swach Noida Swasthya Noida initiatives. Popular initiatives of the CRS include Chakh De Chotu for underprivileged kids, Salaam Shakti for women empowerment, Art Manthan for promoting artisans, Second Innings ko Salaam for senior citizens, Maid Deedi for household maids, and ZeroWaste Campaign for eco-friendly environment and pollution reduction.

CRMC Members and Core Team: The core team of Radio Salaam Namaste has twelve members. It includes the Station Head, Programme Manager, five team members and five community members. The CRS has an Advisory Group and Programme Committee that reviews the programmes, provides feedback, and gives insights for conceptualising future programmes.

 Major Projects Undertaken: Radio Salaam Namaste has been a part of several national and regional projects and has worked on themes related to the areas of education, health, adolescent issues, child labour, child marriage, concerns of women and their protection, environment, voting rights and elections, etc. The CRS has collaborated with leading organisations and agencies like UNICEF, CEMCA, SMART, CRA, Election Commission of India, Ministry of Ayush, and Noida Authority. 

Number of listeners and Potential Outreach: 4 villages – Sangli, Ramgarh, Devpur and Chandna – fall within the broadcast range. The area has a total population of nearly 50,000 people, and the CRS has an active listeners of nearly 30,000 listeners. 

Major concerns in the Community: The major concerns in the community are poverty, unemployment, illiteracy, and lack of awareness about the welfare schemes and policies of the community. The area also requires better waste management strategies to ensure community health, and avoid environmental concerns. Better healthcare and educational facilities will promote the overall development of the community.