Radio Terna @ 90.4 FM

Contact Person: Mr. Sunjjoy Maiindarge

Broadcasting Language: Marathi

Genesis: Hon. Dr. Padmasinhaji Patil, a man with golden dreams & enthusiasm of converting dreams into reality, is the Founder President of the Terna Public Charitable Trust. He is associated with a large number of educational, social and medical activities in Maharashtra. Dr. Patil, a renowned personality, has devoted his life to the cause of Education and social activities. Terna Trust was established on 30th September 1980, with a primary goal to provide educational and health services to all sections of society. Terna Public Charitable Trust continuously organises various social & medical programs in different parts of the state. Radio Terna is the communication and media ancillary of the TPCT and aims to transform the society through initiatives and interventions that address the needs and concerns of the target community, and ensure their well-being.  

Thematic Focus: Taking into account the mythological, historical, and geographical context of Osmanabad city, along with the needs of the local people, Radio Terna has directed its attention towards implementing remedial schemes for agriculture, health, women, education, and economic development. The CRS’ focus lies in creating programmes centred around this theme and effectively communicating information about the government’s diverse initiatives through expert voices. 

Sustainable Development Goals: Radio Terna is primarily  focussing on the following SDGs:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 10: Reduced Inequalities

SDG 11: Sustainable Cities and Communities

SDG 12: Responsible Consumption and Production

Primetime Programmes: The primetime programmes broadcast on Radio Terna include Ternechi Prerna, Shivarwarta, Mi Swamini, Yuvaspanadan, Mi Udyojak, Aapla Paisa, Vyawsthapan, Sahitya Sahvas, Vishesh Athiti, Arogyamantra, Din Vishesh, and Vicharpushpa. These programmes focus on a variety of areas which include social concerns, health, current affairs, special events of the day, news, literature and art, etc. The programmes at Radio Terna also feature distinguished personalities who share their experience and knowledge with the listeners. 

Innovations in format or any other way: Radio Terna disseminates information regarding the different social initiatives of its parent organisation, which often include medical camps and other community welfare events. Many eminent personalities from different fields often feature in the programmes of the CRS and this helps the CRS reach a larger number of audience. The CRS also highlights the skill, struggles and success of the marginalised in the society and pays special attention to their specific needs. 

Osmanabad ranks 3rd in the country among NITI Aayog’s aspirational districts. The aim of the radio station is to reach out to the people and empower them with information about the work done by the government and society to uplift the standard of living of the common people through its programmes. 

Core Team: The core team at Radio Terna is headed by the Station Director, and also includes the Station Manager, team of radio jockeys and student volunteers. Working with the CRS gives the students a chance to understand the basic problems in the community and be involved in actively finding solutions to these problems. 

Major Projects Undertaken: Radio Terna has been a part of the UNICEF-SBC3 Amchi Urmila Season 3, and the Arambh initiative in association with UNICEF. The CRS has also created radio drama and community events on subjects including child marriage, gender equality, sexual harrassment and gender-based violence, 

Sustainable Strategies: Radio Terna is sustained by financial support from its parent organisation, Terna Public Charitable Trust. The CRS also generates revenue through the means of funded projects with external organisations. 

Number of listeners and Potential Outreach: Radio Terna has an active listener base of around five lakh listeners within its broadcast range. 

Major concerns in the Community: As mentioned earlier, Osmanabad is an aspirational district that lags behind on several fronts and needs effective interventions both from government and private organisations to improve the living conditions of the target society. The absence of major industries and businesses in the district poses challenges in generating employment opportunities and revenue.