Radio City @ 90.8 FM

Contact Person: Mr. Tolum Takar

Broadcasting Language: Hindi, Nyishi, Apatani, Adi and Galo 

Genesis: Radio City is the first community radio station in the state of Arunachal Pradesh. It was launched on 7th April, 2018. Radio City focuses on the traditional and cultural aspects of various tribes in the state, and preserving their unique socio-cultural identities. The CRS is a significant medium of communication in a region with limited connectivity and media exposure. Within five years of its operation, the CRS has become a vital part of the lives of the local community, 

Thematic Focus: The primary focus area of Radio City is preserving and protecting the rich culture, literature and traditions of various indigenous tribes in the region. The CRS designs programmes in the local languages to ensure that they are not lost in a fast changing world. The CRS also rests its focus on critical areas that affect the well-being of the community; this includes agriculture and allied activities, education, health, and livelihood. 

Sustainable Development Goals: Radio City is committed to achieving the following SDGs:

SDG 3: Good Health and Well-Being

SDG 12: Responsible Consumption and Production

Primetime Programmes: The primetime programmes that are broadcast by Radio City are Aaj ki Safar, Arunachal Rhythm, Lok Kathaye, Tea Time, and Dil ki Baatein. The programmes of the CRS intend to educate and entertain the local community. Social concerns are discussed and addressed through the programmes. Crucial information and messages are conveyed, especially during times of crises like natural disasters. Prevalent and common health concerns are also addressed by healthcare experts during primetime.

Innovations in format or any other way: Aap ki Awaaz is a door-to-door campaign to spread awareness about different social concerns like drug addiction, alcoholism etc. and other subjects, using hoardings and placards. The activity also encourages community participation; youth in the community are granted fellowships to collect local stories of age-old tribal communities. 

Core Team: Radio City functions with a small but efficient team of five members. They are actively involved in broadcasting as well as narrowcasting duties to ensure that important messages reach the local communities. 

Major Projects Undertaken: Radio City has collaborated with UNICEF and CEMCA for several projects. 

The CRS develops internal initiatives that focus on the local culture. A study and broadcast of the local oral tradition was done. Preservation and promotion of various endangered tribal languages is also done by the CRS. 

Sustainable Strategies: Radio City is supported by its parent organisation, and is also able to generate some revenue through externally funded projects. This revenue is often not enough to sustain the CRS and its activities that are crucial in the context of the local community. More paid projects sustained over longer periods of time and grants from external agencies will help the CRS sustain and improve its services to the community.  

Number of listeners and Potential Outreach: The CRS has an active listener base of at least 15,000 listeners within its broadcast range. This is a significant number considering the sparsely populated terrain and abundance of media dark areas. 

Major concerns in the Community: The unique tribal cultures, languages and dialects are under the threat of extinction and are vanishing in a fast changing world. These cultural, literary and linguistics must be treasured for the future generations, lest they and their glory be lost forever.