Overview
Contact Person: Mr. Tarun Agarwal
Broadcasting Language: Punjabi , Hindi and English
Genesis: GNA’s Community Radio was launched on 12 November, 2021 by the then Sports & Education, Minister of Punjab, Mr. Pargat Singh. The GNA Radio was established with a vision and mission to improve rural education as well as focus on the welfare of children and women. The CRS is operational 24*7 and continues to strive to create a positive impact in the lives of the target community.
Thematic Focus: Quality education for women, children and youth, gender equality, child welfare, water and sanitation, environmental issues, economic growth, and health are among the primary focus areas of GNA Radio.
Sustainable Development Goals: GNA Radio has curated its content to achieve the given goals:
SDG 4: Quality Education
SDG 5: Gender Equality
SDG 10: Reduced Inequalities
SDG 11: Sustainable Cities and Communities
SDG 13: Climate Action
Primetime Programmes: The primetime programmes of GNA Radio are listed below:
- Aas Aur Ardas – A devotional programme with songs and kirtans.
- Baat Career ki – A career-guidance programme for the underprivileged youth who seek higher education. The programme also features experts from different fields who advise the youth and guide them in the right direction.
- Pathshala (English/Hindi/Punjabi) – A programme that promotes enhancement of language skills
- Masala Magic – A cookery programme that also discusses the importance of a healthy and nutritious diet.
- Teri Meri Baatien – A programme based on the inspiring stories of great personalities and achievers.
Innovations in format or any other way: The CRS focuses on effective broadcasting of educational content so that the underprivileged in the community can benefit from them. The CRS has partnered with different organisations and groups across Punjab like Soch Autism Society , Prerna Foundation, Water Warriors of Punjab, etc. for initiatives and campaigns that aim to create awareness and prove beneficial for the community.
Core Team: A special team from the School of Design and Mass Communication, which consists of 6 members, manages the shows at community radio. Four student volunteers from Journalism and Mass Communication are responsible for developing programmes; through this, the students get hands-on experience in the operations of the CRS.
Major Projects Undertaken: GNA Radio has worked closely with Soch Autism Society to spread the awareness on early detection of autism in children. It has worked with NGOs like Prerna Foundation, and Water Warriors of Punjab for different initiatives aimed for the welfare of the community. The CRS has also collaborated with different educational NGOs across Punjab.
Sustainable Strategies: GNA Radio receives technical and financial support from its parent
organisation, GNA University. The CRS aspires to be a self-sustaining entity in the future by generating revenue through different means like paid collaborative ventures and advertisements.
Number of listeners and Potential Outreach: Radio GNA has a strong outreach potential as the CRS is active in the towns of Phagwara and Ramamandi, and in the areas of Phali, Khurampur, Khatti, Barn, Kishanpur, Nangal Maja and Dhak Palahi..
Major concerns in the Community: The major concerns with the community, especially the underprivileged, is unemployment and lack of awareness about opportunities. The community members lack consumer awareness and financial literacy.
Map
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