Radio Adan @ 90.4 FM

Contact Person: Ms. Nidhi Massey

Broadcasting Language: Hindi, English, local language

Genesis: Radio Adan was set up in 2008 to bring together people from different sections of the society like farmers, trainers, and students, and to contribute to the welfare of the community. The CRS was launched on 15th July 2008. Since its inception, the CRS has strived to be a positive influence on the lives of the target community by addressing their concerns and designing community-specific interventions to resolve these concerns. The CRS has become a household name in the region after a decade and half of being part of the daily lives of the community members.

Thematic Focus: The major thematic focus areas that Radio Adan works on are agriculture, education, employment, livestock, women empowerment, child marriage, governance, fashion technology, health, and local culture. 

Sustainable Development Goals: Radio Adan works towards the following SDGs:

SDG 1: No Poverty 

SDG 4: Quality Education

SDG 5: Gender Equality 

SDG 10: Reduced Inequalities

SDG 12: Responsible Consumption and Production 

SDG 13: Climate Action 

Primetime Programmes: The popular prime time programmes include Bindass Morning, Kheti Badi, Health Advice, and Allahabad ki Virasat.

• Bindass Morning: A morning show that helps the listeners start the day with positive energy and inspiration through lively music, inspiring stories, and motivational messages.
• Kheti Badi: A segment that provides farmers in the Naini Prayagraj region with information and advice on sustainable agriculture practices, including new techniques, tips for improving yields, and how to tackle common farming challenges.
• Health Advice: A segment that promotes better health practices among listeners in the Naini Prayagraj region through information and advice on nutrition, exercise, and healthy living habits.
• Allahabad ki Virasat: A segment that highlights the cultural heritage of Allahabad, also known as Prayagraj, by sharing information on the city’s history, traditions, and cultural practices to promote a deeper understanding and appreciation of its heritage among listeners.

Innovations in format or any other way: Some innovative techniques adopted by Radio Adan to reach out to the audience are:

• Interactive Programming: Radio Adan uses interactive programming to engage with their audience by asking for feedback, answering questions, and involving the audience in discussions through SMS, social media, and other interactive platforms.
• Drama and Skits: Radio Adan drama and skits to convey important messages to their audience and address social issues and concerns in an engaging and entertaining way.

Core Team: The staff at Radio Adan is constituted of a small but robust team of five members who each essay an important responsibility to ensure the seamless functioning of the CRS.

Major Projects Undertaken: Radio Adan mostly focuses its efforts towards designing initiatives and interventions internally to address the needs/concerns of its target community. 

Sustainable Strategies: Radio Afan is fully funded and supported by its parent organisation, School of Film and Mass Communication, Sam Higginbottom University of Agriculture Technology and Sciences (AAI-DU).

Number of listeners and Potential Outreach: Major concerns in farming communities often include agricultural sustainability, resource and technology accessibility, fair market pricing, rural infrastructure and services, education and training, and government policies and support. These concerns may vary based on regional and contextual factors.