Radio RBL India @ 90.4 FM

Contact Person: Mr. Manish Srivastava

Broadcasting Language: Hindi, English, and local dialect 

Genesis: Radio RBL was established in July 2022 by Prakash Deep Sewa Sansthan. It was founded with the mission to provide an accessible platform to the children and youth from rural areas to share their opinions, showcase their talent, voice their concerns and contribute their innovative ideas for the development of the community and the nation as a whole.

Thematic Focus: The major thematic focus areas of Radio RBL are skill development, social harmony and education, especially that of girls in the community. The CRS aims to bridge gender, social and economic gaps in society by creating opportunities for everyone. 

Sustainable Development Goals: Radio RBL works for the development and upliftment of different sectors of the community, thus works on the following SDGs:

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 10: Reduced Inequalities

SDG 11: Sustainable Cities and Communities

Primetime Programmes: The primetime programmes at Radio RBL are Good Morning Raebareli, Kisse Kahaniyan, and Rozi Rozgar. Good Morning Raebareli is the primetime morning show which provides the listeners with their daily share of motivational thoughts, updates from different fields, and entertainment. Kisse Kahaniyan is a narrational programme where community members share their experience, knowledge and opinions with the community. Rozi Rozgar is a youth-oriented programme that discusses career prospects and employment opportunities. 

Innovations in format or any other way: Radio RBL organises events and fun activities like quizzes in collaboration with the local educational institutions. The aim of these events is to engage with youth, address their concerns, make them self-confident and encourage them towards building a bright future. The CRS also initiates skill developments workshops for the community members. 

Radio RBL is active on all major social media platforms and also has a web radio application. 

Core Team: Radio RBL has a small team of dedicated staff. It includes the Station Director, technical support staff and two radio jockeys. The CRS appreciates community participation and encourages contributions from community members throughout all stages of programme conceptualisation and production. 

Major Projects Undertaken: Since Radio RBL is less than a year old, it is yet to be part of a major external project. Efforts to collaborate with leading organisations and government agencies are already in progress. The CRS has so far focused on designing its own interventions for the well-being and upliftment of the target community. 

Sustainable Strategies: At present, Radio RBL is funded completely by its parent organisation. Once the CRS is able to procure externally funded projects, it intends to gradually move towards a self-sustaining model. 

Number of listeners and Potential Outreach: Radio RBL covers a broadcast area which includes Dalmau, Lalganj, Raebareli Sadar ,and Salon. This is a heavily populated region and the CRS has a strong potential outreach. Although the actual numbers are yet to be ascertained, the CRS might have an active listener base of at least one lakh people. 

Major concerns in the Community: Lack of awareness about public welfare schemes affects the community. The youth need to be guided towards better career prospects. The CRS tries to address all the major concerns in the community which include lack of adequate educational infrastructure, health issues, and pollution and other environmental concerns.