Radio Dhoom @ 89.6 FM

Contact Person: Mr. Rama Shankar Shukla

Broadcasting Language: Chhattisgarhi

Genesis: Radio Dhoom 89.6 was established in 2021 by Janmitram Kalyan Samiti, in Rajgarh, Chhattisgarh. Radio Dhoom was established with the objective of bringing a desired social change focusing on the developmental issues of the community. The CRS focuses on community-centric issues and works for the holistic development of the community. Even though Radio Dhoom is still in its early stages, the CRS has managed to make an impact on its target community through its interventions. 

Thematic Focus: Radio Dhoom focuses on empowering the community by strengthening its sources of information and thereby making the community members aware of the welfare schemes and rights they are entitled to. The primary focus areas of the CRS are education, health, livelihood, environment, and bridging socio-economic gaps in the society, The CRS also focuses on protecting and preserving the unique culture of the community. 

Sustainable Development Goals: Radio Dhoom focuses on the following SDGs:

SDG 2: Zero Hunger

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 8: Decent Work and Economic Growth

SDG 12: Responsible Consumption and Production

Primetime Programmes: Ujale ki Aur, Little Library, and Guest of the Day are Radio Dhoom’s primetime programmes. RJs provide information on government programmes, career counselling, public awareness, and other social topics for listeners in the programme Ujale ki Aur. The primary aim of Little Library is to promote education among school children and deliver quality content on different subjects.  Distinguished personalities and experts from different fields feature in Guest of the Day. They share their experience and expertise with the community, and also address different concerns in the community. The community members also feature in the programmes of Radio Dhoom, and use the platform to showcase their talents as well as express their concerns.

Innovations in format or any other way: Radio Dhoom engages with the community through the practice of narrowcasting. It helps in disseminating critical information to the community members in the remote areas and maintaining a connection with them. Narrowcasting also helps in improving the reach of the CRS and making its presence felt in the community. The CRS is also active on various social media platforms and interacts with audiences. 

Core Team: Radio Dhoom has eight staff members who constitute its core team, and includes the Station Director, Station Manager, three technical support staff, and three radio jockeys. The radio jockeys also bear the responsibility of community coordinators during field visits and other events in the community. 

Major Projects Undertaken: Since Radio Dhoom is still in its early stages, the CRS has majorly worked on its internal initiatives and developed programmes to suit the need of the target community. The CRS is yet to be part of a major project. 

Sustainable Strategies: Janmitram Kalyan Samiti, the parent organisation of Radio Dhoom, supports the CRS with funds to meet its expenses. The CRS is devising strategies to generate revenue streams through different channels including grants and externally funded collaborative ventures. 

Number of listeners and Potential Outreach: The city of Rajgarh falls within the broadcast range of the CRS. The outreach potential in the area is nearly five lakh people. The CRS has already built an active listener base of approximately 24,000 listeners within a year of its inception. 

Major concerns in the Community: The community members are not aware of the various schemes that they are entitled to. These schemes can help improve their lives. Illiteracy and poverty often lead to unemployment in the community; low wages and income often add to the plight of the community. Different environmental concerns like pollution and lack of adequate waste management strategies can also prove fatal in the near future.