Tarang Vahini @ 90.4 FM

Contact Person: Mr.  Anup Tatyaba Phuske

Broadcasting Language: Hindi and Marathi 

Genesis: Mann Deshi Foundation launched the Manndeshi Tarang Vahini on 17th November 2008. The primary aim of the CRS was to empower women in the target community, and there building a just and equal society. The CRS also focuses on preserving the rich tradition and cultures of the region. Throughout the years of its service, the CRS has worked on several fronts to ensure the well-being of its target community, and has been successful in positively impacting the lives of its target community members. 

Thematic Focus: The major focus areas of Mann Deshi Tarang Vahini has been culture, digital and financial literacy, education, empowering entrepreneurial ventures, organic farming, women empowerment, and informing the community members about different government schemes and entitlements meant for their welfare. Additionally, the CRS also focuses on critical social concerns and tries to resolve them to ensure the harmony and well-being of the community.

Sustainable Development Goals:

SDG 3: Good Health and Well-Being

SDG 5: Gender Equality

SDG 12: Responsible Consumption and Production

SDG 13: Climate Action

Primetime Programmes: The popular primetime programmes that are broadcast by Mann Deshi Tarang Vahini are Malavarche Shivar, Gamat Jamat, Sakhi Sajani, Tarunai, Radio Doctor, and Maza Radio Shala.  Malarvache Shivar is a programme for the farmers to provide the latest updates and information about different aspects related to agriculture and its allied practices. Gamat Jamat is a fun, entertaining programme for children. Sakhi Sajani is a programme that aims to support the women in the community by educating them on different topics and making them aware of different opportunities that can help them towards an independent and better future, Tarunai is a programme for the youth in the community. Radio Doctor is a programme in which a doctor addresses the prevalent health concerns in the community, and suggests preventive measures and treatments. Maza Radio Shala is an infotainment programme that gives the listeners a roundup on the latest developments and trends around them.

Innovations in format or any other way: In addition to broadcasting, Tarang Vahini also develops interventions to address the concerns of the community members. The CRS develops its programmes in various formats that intrigue the listeners. The CRS has promoted personal hygiene, and digital literacy initiatives, and also introduced eco-friendly farming methods to the farmers in the community.

Core Team: Tarang Vahini has a strong team with 15 members who each essay a unique responsibility and contribute to the seamless functioning of the CRS. 

Major Projects Undertaken: Tarang Vahini has been part of several regional and national projects in the fifteen years of its service to the community. The key partners and collaborators of the CRS include UNICEF, CEMCA, UNESCO, SBC3, MARA, and the Election Commission. 

In addition to the external projects, the CRS also works on its internal initiatives for the welfare of the target community. 

Sustainable Strategies: Tarang Vahini is supported by its parent organisation, Mann Deshi Foundation, while the CRS also generates revenue through externally funded projects with different organisations and government agencies. 

Number of listeners and Potential Outreach:The CRS covers an area with a potential outreach of nearly 2,50,000 people and has an active listener base of 1,60,000 people. 

Major concerns in the Community: More people need to benefit from the different schemes and policies of the government. The community members need to be made aware of their fundamental rights, and also need to be provided better standards of living through interventions from government agencies and other organisations that work in the development sector.