Radio Dhadkan @ 107.8 FM

 Contact Person: Mr. Nabil Singh 

Broadcasting Language: Hindi (regional and general)

Genesis: Radio Dhadkan 107.8 MHZ was launched in 2010 in Shivpuri, Madhya Pradesh. The radio station is headed by the parent organisation Sambhav Social Service Organisation. The CRS is primarily operating to serve a population of a hundred thousand, focussed on 25 villages and urban parts of Shivpuri town. The radio station was initially supported by UNICEF, and later by organisations like Sesame Workshop , Development Alternatives, and Australian Aid. The CRS has been able to affect crucial changes in the target community throughout the years of its service. 

Thematic Focus: The foundation of Radio Dhadkan was laid by UNICEF, making health and child well-being an imperative focus of its operations. In due time, the radio station also added on themes such as child rights, livelihood, water and sanitation, and education. The CRS aims to bring a positive change in all the areas that affect the well-being of its target community. 

Sustainable Development Goals: Radio Dhadkan primarily focuses on these SDGs:

SDG 1: No Poverty

SDG 2: Zero Hunger

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 6: Clean Water and Sanitation

SDG 13: Climate Action

Primetime Programmes: Bal Jagat, Shubh Kal, and Jeena Isi Ka Naam Hai are some of the primetime programmes that are broadcast on Radio Dhadkan. Bal Jagat is a programme for the children in the community. Shubh Kal is an infotainment programme that makes the listeners aware of different issues around and shapes the community’s perspective for a better tomorrow. Jeena Isi Ka Naam Hai is an entertainment programme that brings the community together through interactive sessions.

The CRS has a large pool of programmes that are designed to address the specific needs of the target community, while also educating and entertaining them.

Innovations in format or any other way: Routine broadcast is supported by community level narrowcasting. This activity is critical for the station to keep in touch with what is the pulse of the community. It also is a useful tool for gathering concrete real time live feedback, not only depending on feedback from phone or letters etc. It also is a good way for reporters to keep in touch with community members and affords an opportunity to discuss matters of importance to the community in depth. The feedback from the community often helps the CRS to produce better and suitable programmes.

Core Team: Radio Dhadkan has six CRMC members on its board. The core team of the CRS is constituted by eight members who each handle specific responsibilities to ensure the smooth functioning of the station. 

Major Projects Undertaken: Radio Dhadkan has developed many internal initiatives that directly cater to the concerns and needs of the target community. Gali Gali Sim Sim, Shubh Kal, and Jeena Isi Ka Naam Hai are all instances of such initiatives. The CRS has also contributed to regional projects during its service. 

Sustainable Strategies: Radio Dhadkan is supported financially and technically by the parent organisation, Sambhav Social Service Organisation. The CRS also devises strategies to generate revenue through other sources. The CRS also focuses on in-house training of the staff and improving their capabilities. 

Number of listeners and Potential Outreach: Radio Dhadkan caters to an area with a population of nearly one lakh people. The active listener base of the CRS is approximately 25,000 listeners.

Major concerns in the Community: There is a need to address the health concerns in the community, and make them pandemic/epidemic resilient. Different environmental concerns must also be addressed in time to ensure conservation  of the natural resources.