Radio Rajasthan @ 91.2 FM

Contact Person: Mr. Kuldeep Sharma (Station Head)

Broadcast Language: Hindi and Shekhawati 

Genesis: Radio Rajasthan 90.8 FM was established with the aim of serving the community in Sikar, Rajasthan. With a strong focus on education and digital literacy, the radio station seeks to contribute to the holistic development of students and the overall community. It has been actively partnering with educational institutions to conduct seminars and activities that promote learning and growth. Additionally, Radio Rajasthan 90.8 FM is dedicated to creating awareness and interest in digital literacy among the local community. The CRS stands as a beacon of community service, with a thematic focus on education and digital literacy. Through its initiatives, it actively contributes to the achievement of Sustainable Development Goals, particularly SDG 4. With its innovative approach to content delivery, dedicated core team, major community projects, and sustainable strategies, the radio station continues to make a positive difference in the lives of its listeners and the community at large.

Thematic Focus: The thematic focus of Radio Rajasthan 90.8 FM revolves around education

and community development. The station actively engages in promoting students’ holistic development, fostering collaborations with educational institutions, and conducting seminars

and activities that benefit the community at large. Through various programs, the radio station aims to spread awareness and knowledge about different aspects of education and digital literacy.

Sustainable Development Goals: The SDGs that the CRS focuses on and aspires to achieve are:

SDG 3: Good Health & Well Being

SDG 4: Quality Education

SDG 5:  Gender Equality

SDG 10: Reduced Inequalities

Primetime Programmes: The primetime schedule of Radio Rajasthan 90.8 FM is thoughtfully curated to provide engaging and informative content to its listeners. It includes a diverse range of programmes that cater to the educational and developmental needs of the community. Additionally, the station features a regular radio programme dedicated to promoting awareness about the United Nations SDGs and their importance.

Morning Mantra Show: This is a drive-time morning interactive show based on positive aspects of society, specially focused on city updates, and details of different cultural and social programmes by the district administration.

Ek Kadam Badlav Ki Aur: Different guests from education, health, agriculture and social workers are invited in the talk show to discuss various issues and their solutions. This is a sanvaad karyakaram where government officials are also invited to discuss about community

issues.

Kisan Desh Ki Jaan: During this show, the CRS collects ground information from community farmers and discusses issues with officials from the agriculture department.

Innovations in format or any other way: Through on-ground activities on various issues like single-use plastic awareness, agriculture, social issues, and daily-life issues like aadhar updation problems etc.,the CRS reaches out to its audience. The CRS is active on social media to expand its reach and connect better with the community. The CRS involves ASHA workers in its activities like vaccination drives. 

Core Team: The CRS has a team of fifteen members and three volunteers. Six members form the core team that leads different activities at the CRS and ensures its seamless operation. 

Major Projects Undertaken: Radio Rajasthan has been involved in infant-care and nutrition programmes with UNICEF. The CRS has also participated in Yoga campaigns with CEMCA.

Sustainable Strategies: During its initial phase, the CRS realized that without a knowledgeable team, it will not be able to get commercial advertisements. The CRS trained and hired young minds to develop commercials for business and unique shows by radio jockeys through creative ideas. This balanced approach helped the CRS in becoming a sustainable entity. 

Number of listeners and Potential Outreach: Radio Rajasthan has an active listener base of more than four lakh listeners and more than thirty thousand followers on its social media handles. 

Major concerns in the Community: Drainage and the resulting hygiene problems are a spot of concern for the community during monsoon season. Local authorities must develop plans and act on this issue.