Radio Swarsangam @ 90.8 FM

Contact Person: Mr. Pradyumna Kumar Singh Chinda

Broadcasting Language: Odia & Sambalpur i

Genesis: Radio Swarsangam was set-up in 2022 by Swar Sangam Kala Parishad. The CRS was established to serve the community as an agent of change in bridging its socio-economic gaps and building an equal society with opportunities for everyone, irrespective of any barriers.  It aims to  create strong bonds of local culture, values, ethos, good beliefs and tradition among the community members by broadcasting informative and educational programmes. 

Thematic Focus: Radio Swarsangam is based in an area that has a significant tribal population. The primary focus of the CRS rests on ensuring the well-being of the tribal community by working on different aspects like tribal child welfare, empowerment of tribal women, health, livelihood and professional development, and economic growth. 

Sustainable Development Goals: Radio Swarsangam aspires to achieve the given goals:

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 8: Decent Work and Economic Growth\

Primetime Programmes: The primetime programmes broadcast by Radio Swarsangam are Ama Bidyalaya. Kathani, Bada Lokanka Jibani, and quiz programmes. Ama Bidyalaya is an educational programme that focuses on students from Class I-VIII, and discusses concepts related to their  syllabus. Academicians and teachers offer their advice through the programme to guide students and clarify their doubts. The other primetime programmes focus on relevant social topics and problems. They also delve into the areas of health and livelihood in order to provide crucial information to the community. 

Innovations in format or any other way: Narrowcasting is more or as important as conventional broadcasting in areas that are remote and are mostly media-dark. Radio Swarsangam ensures that it reaches out to community members in the remotest patches of the area to include them in the activities of the CRS so that they can benefit from the same. Narrowcasting activities are also important for critical information related to health, natural calamities, weather forecasts, etc. 

Core Team: There are six members in the core team of Radio Swarsangam, including the Managing Director, Station Coordinator, and four other members. The CRS also has an advisory panel constituted by two members who give feedback on the programmes and content. 

Major Projects Undertaken: Radio Swarsangam has until recently has focused on developing programmes and interventions that ensure the well-being and development of tribal communities. The CRS is yet to be a part of a major national or regional collaborative project. 

Sustainable Strategies: The parent organisation of the CRS, Swarsangam Kalaparishad, provides financial and technical support. The CRS also generates some revenue through the means of crowdfunding.  

Number of listeners and Potential Outreach:  15 villages – Sinapali, Fulchi, Gorla, Timanpur, Jharbandh, Singjhar, Nangalbod, Hatibandha, Kendumunda, Sagunbhadi, Gobindpur,Godal, Chatiaguda, Gandabahali, and Mahagaon fall within the broadcast range of the CRS. The area has an outreach potential of 55,000 people and the CRS has an active listener base of at least 20,000 listeners. 

Major concerns in the Community: Roads and connectivity in the area is poor. The educational and healthcare infrastructure need to be upgraded to meet the needs of the community, and ensure their well-being. Sustainable livelihood options and employment opportunities must be made available to the community. 

The community needs support on various fronts; therefore, effective interventions from all directions are the need of the hour.