Radio RR Swarganga @ 91.2 FM

Contact Person: Mr. Dhani Bachan Singh

Broadcasting Language: Hindi and Punjabi 

Genesis: RR Radio was established in 2017 by the Ch. RR Memorial Educational Society. The CRS was established to aid the community in its surrounding areas, and serve as a source of credible information and entertainment. 

Thematic Focus: The primary thematic focus areas of RR Radio are education, agriculture, child welfare, and women empowerment. The CRS also focuses on all areas that contribute to the well-being of the target community. 

Sustainable Development Goals: Radio RR Swarganga is dedicated to achieving the following goals.

SDG 4: Quality Education 

SDG 5: Gender Equality 

SDG 11: Sustainable Cities and Communities 

SDG 13: Climate Action

Primetime Programmes: The primetime programmes that are broadcast by RR Radio are Amrit Versha, Naari Sansaar, Abdi Rang, Ek Mulakaat, Coffee Table Show, Balfubari, and Rang-e-Mehfil. 

Innovations in format or any other way: The CRS actively broadcasts its programmes through narrowcasting and engages with the community. It organises blood donation camps, sports competitions, and awareness campaigns in local towns and villages. 

Core Team: There are six members in the core team of the CRS; it includes the Station Director, two members in the expert panel, and three radio jockeys.

Major Projects Undertaken: Radio RR collaborated with UNICEF for several ventures including COVID-19 vaccination, nutrition, breastfeeding, growth monitoring, sanitation and hygiene, and reopening of schools. 

Sustainable Strategies:  Radio RR is financially and technically supported by its parent organisation Ch. RR Memorial Educational Society. The CRS is also able to create some revenue through different partner projects. 

Number of listeners and Potential Outreach: Dhani–Dhani Lakhji, Kishanpura,Pohrka, Amritsar Klan, Amritsar Khurd, Santnagar,kariwala, dDamdama, Dholpalia ,Kasi ka Baas, Neemla Keharwala Khurd,Talwara Khurd, and Talwara Jheel Dhani Laal Khan fall within the broadcast range of the CRS. These villages have a population of nearly 50,000 people and the CRS presently has an active listener base of around 25,000 people. 

Major concerns in the Community: Many women in the community are illiterate and are subject to domestic violence. Other issues that affect the community include poverty, migration, unemployment, and lack of awareness about different welfare schemes and opportunities.